Marketing Manager

We are seeking a Marketing Manager to join the team of a growing apparel and distribution business in Canada. The Marketing Manager is responsible for the day-to-day management of marketing functions for the organization. This hands-on role will be key in shaping and executing marketing strategies, collaborating with both the US Director of Marketing & Brand and the leadership team in Canada. The ideal candidate will have extensive experience in marketing, particularly in the apparel or uniform industries, and a strong understanding of the Canadian market.

Key Responsibilities:

Marketing Strategy and Execution

• Collaborate with the US Director of Marketing & Brand and the Canadian team leadership to develop and implement a cohesive marketing strategy
• Translate internal and external marketing needs into actionable projects, ensuring all deliverables are met on time and to standard.
• Set clear timelines for marketing projects and coordinate efforts with relevant team members, ensuring all necessary information is gathered and communicated effectively.
• Oversee all marketing functions including brand management, email marketing, social media, design, content marketing (editorial, publications), corporate advertising, tradeshows, and sponsorships.

Project & Campaign Management

• Manage the company's Canadian Marketing Calendar, ensuring projects are discussed in advance and deadlines are met.
• Continuously seek opportunities to improve marketing strategies and tactics to drive business growth.
• Implement new marketing technologies and techniques that enhance customer experience and sales.
• Use project management software to track and ensure marketing campaigns hit deadlines.

Cross-Functional Collaboration

• Partner with the Canada Sales and Support teams to develop supporting sales presentations, packaging, point-of-sale materials, and collateral.
• Serve as the liaison between Marketing and other internal departments, ensuring projects are executed efficiently and aligned with overall company goals.
• Stay up-to-date with industry trends to ensure marketing efforts are relevant and effective.
• Manage third-party vendor relationships, ensuring high-quality work and timely execution of projects.

Leadership & Process Improvement

• Take ownership of all projects in the marketing queue, continuously looking for ways to streamline processes and improve workflows.
• Conduct regular check-ins with the Canada leadership team to ensure department objectives are being met.
• Manage third-party contractors as needed to fulfill specific marketing initiatives.
• Monitor operational changes that impact department processes and recommend necessary changes.
• Foster strong working relationships across departments to resolve issues efficiently.

Core Values & Culture

• Personify, support, and lead by the company's core values in all aspects of the role and department interactions.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or a related field, or equivalent work experience.
• Experience: 5+ years of progressive marketing experience, with experience in the hospitality, foodservice, apparel, uniform, or fashion industries preferred. Minimum 3 years of supervisory experience.
• In-depth knowledge of marketing strategies tailored for the Canadian market across all provinces.

Skills:

• Expertise in project management, including managing both individual and team projects.
• Experience developing and executing digital advertising strategies.
• Strong background in communications strategy and execution.
• Knowledge of graphic design, layout, and production with proficiency in Adobe Design Suite (high intermediate level).
• Familiarity with social media platforms and the ability to tailor messaging to each platform.
• Strong ability to interpret data analytics and develop KPIs to measure the success of marketing initiatives.
• Bilingual French/English preferred.
• Proven experience developing and executing integrated marketing campaigns to drive brand awareness and achieve measurable results.
• Excellent interpersonal and communication skills, with the ability to engage effectively with all levels of personnel.
• Strong negotiation skills and the ability to work creatively under pressure.
• Proficiency in Mac systems, Microsoft Outlook, Word, PowerPoint, Excel, and Adobe Creative Suite.

Physical Requirements:

• Occasional lifting of up to 25 lbs. (less than 5% of the time).
• Ability to perform desk work, including extended periods of computer use.
• Attendance at photo shoots and other outside events, which may require long periods of standing.
• Extensive use of telephone communication.
• Travel up to 25% of the time, including domestic Canadian and international travel to U.S.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.