Marketing & Strategy Specialist - Service lines and solutions

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

As a global leader in B2B assurance, tax, transaction and advisory services, the insight we deliver at EY helps build trust and confidence in capital markets and global economies. We’re working hand-in-hand to help leading Canadian organizations transform their business for what comes next and prepare for what comes after that.

In this role, you’ll operate as a true marketing athlete and dot-connector. You’ll focus on and lead the market activation of priority campaigns for EY’s service lines and solutions. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to promote and launch National marketing initiatives that underpin EY’s reputation, fuel our relationships, and help EY stand apart from the competition.

In your day-to-day activities, you’ll find yourself building and activating omni-channel marketing campaigns to build external visibility around our four service lines, while driving internal education and awareness for relevant stakeholders. And you’ll be expected to contribute best-in-class ideas and collaborate as a get-it-done team member who’s committed to executional excellence to deliver bold, measurable results.

Your Key Responsibilities

• Work with multiple teams across service lines, alliances and sectors to develop and execute leading programs and campaigns. Understand the service line strategies set by leadership and activate EY campaigns that best align to the leadership’s goals and priorities.
• Connect the dots across portfolios to support campaigns and programs that link brand to demand.
• Collaborate with a multidisciplinary team to bring global and national EY campaigns to life.
• Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, leadership messages, talking points, briefing documents, decks, pitch books, and more.
• Organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement.
• Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market.
• Conduct market research to support sales and marketing efforts.
• Support the development of thought leadership, articles and market-facing content.
• Create PowerPoint presentations, including client decks, and internal team presentations.
• Continuously identify new opportunities and bring fresh ideas for improvement.
• Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams.
• Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts.
• Help manage and work collaboratively with a coordinator to prioritize campaigns and deliver results.
  
  

What We Look For

• Well-rounded marketing athlete with excellent problem-solving skills and a flare for the creative
• Good with numbers; able to understand business data and perform basic analysis
• Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
• Ability to quickly learn and understand all facets of EY’s business
• Excellent written and oral communication skills, with the confidence to present at all levels
• Superior writing skills and the ability to develop materials that are clear, concise and make an impact
• Ability to build and foster collaborative relationships (internally and externally), including firm leaders
• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
• B2B experience an asset. Professional services marketing experience preferred.
• Strong stakeholder management skills; comfortable working with senior leaders
• Experience building a marketing plan from the ground up and executing on all tactics
• In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
• Strong project management skills with the ability to navigate competing projects with ease
• Knowledge of both traditional and non-traditional marketing channels
• Business development and growth mindset, with exceptional work ethic
• Experience working in a fast-paced, complex environment
• Strong organization and time management skills with the ability to prioritize
• Strong team player with the ability to work independently and remotely effectively
  
  

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Are you ready to shape your future with confidence? Apply today.

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Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.