Sales Manager, Earth-Moving Equipment

Liebherr-Canada Ltd. is seeking a driven and strategic Sales Manager for our Earth Moving Technology division to lead national sales operations and drive growth across Western Canada. This leadership role is responsible for developing and executing targeted sales strategies, establishing key industry relationships, and ensuring strong alignment between our Canadian sales team and European production partners.
You will play a central role in forecasting demand, managing sales performance, optimizing pricing and quoting processes, and supporting profitability across all channels. With a focus on team development, operational efficiency, and customer satisfaction, you’ll lead a skilled sales force to meet aggressive growth targets and uphold the quality and innovation standards Liebherr is known for worldwide.

Responsibilities

• Identify and implement opportunities to grow the business and maximize revenue
• Devise with General Manager Sales, and implement, strategic sales plans and establish forecast/demand planning by region and by sales head, based on industry trending analysis and in accordance with the Liebherr business expectations for earthmoving product
• Initiate, establish and maintain key relationships in the earth moving sector at the customer and industry association level and act as specialist interface between European production companies and Canadian sales force
• Conduct account analysis and revenue forecast regularly and ensure that new prospects and opportunities are being added to the channel
• Work closely with internal Liebherr teams country wide and globally to ensure customers’ success and satisfaction
• Devise, implement and support aggressive unit sales targets by sales head, target contact requirements to existing and new customers, track and manage sales performance by sales head and support market penetration
• Provide support to sales administration including; sales pricing and quotation improvements, standardize documentation and optimize workflows within Baan and reporting environment from lost order reports to order book statistics and stock management of earth moving equipment
• Actively manage the sales profit and loss reports and sales expenses to reduce costs and improve efficiency. Investigate all machine deals from quotation through to realized result and drive margin improvement within the sales team
• Provide guidance, advice and coaching on all aspects of the sales process from identification to completion including quotations and product presentations
• Provide direct leadership to the LCA EMT Sales Reps and support employee development through orientation, coaching, training, apprenticeships, performance management
  
  

Competencies

• 10 or more years of sales experience within the Heavy Equipment industry.
• Must be able to travel regularly (up to 75% of the time) across BC, Alberta & Manitoba.
• Industry knowledge and network and demonstrated success in all facets of account development
• Sales-focused, responsive, innovative and strategic
• Advanced financial and non-financial skills to drive profitability and market penetration
• Demonstrated success providing customers with exemplary support
• Excellent analytical and influencing skills with highly developed business and financial acumen
• Strong communication skills in verbal and written English and experience liaising effectively with customers
  
  

Our Offer

• Competitive wages
• Extensive benefits with employer paid premiums starting day 1
• Hybrid or remote work opportunities for select roles*
• Paid vacation starting at 3 weeks PLUS 6 dedicated family, health and wellness days
• 6% employer RRSP matching
• $3000 annual allowance for continuing education
• International training & development work opportunities for select roles*
• And much more!
  
  

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.

Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Natalie Ely.
One Passion. Many Opportunities.

The Company
The Liebherr Group has represented leading-edge technical products and services for more than 70 years and has proudly serviced Canadian customers directly since 1973. Liebherr-Canada Ltd. has 11 branch locations across Canada providing sales, service and product support for equipment in the construction, mining, material handling, crane, aerospace and transportation industries.

Location
Liebherr-Canada Ltd.
34295 Farmer Rd
V2S 7M4 Abbotsford, BC
Canada (CA)

Contact
Natalie Ely
[email protected]