Global Paid Media Marketing Manager

Summary

The Global Paid Media Marketing Manager is responsible for developing, executing, and optimizing Avetta's global media strategy across key digital channels, including search, display, social, and programmatic advertising. This role will maximize performance by managing media vendors, paid media campaigns, and key performance indicators (KPIs). The role includes setting regional goals, forecasting media spend, and managing a global media budget across multiple regions (NORAM, LATAM, EMEA, APAC). This individual will work cross-functionally with internal marketing teams to ensure strategic alignment and performance optimization.

If residing within commutable distance to one of our offices, a hybrid schedule would be required (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.

Essential Duties And Responsibilities

• Develop and execute a comprehensive global paid media strategy aligned with Avetta’s marketing goals.
• Establish and manage relationships with media vendors, overseeing contract negotiations and securing optimal placements.
• Own and be accountable for paid media channels, setting clear KPIs such as CTR, CPL, conversion rates, and ROI, and regularly reporting on performance to the VP of Growth Marketing.
• Set regional media goals and collaborate with regional teams to ensure successful execution.
• Forecast media performance and spend, optimizing strategies to maximize ROI.
• Regularly analyze media activity and provide insights and recommendations for improvement.
• Manage global media budget, ensuring alignment with overall marketing objectives by allocating spend based on data-driven insights and regional performance trends.
• Oversee invoice tracking and financial reporting to maintain budget adherence across regions.
• Analyze campaign performance against KPIs, adjusting strategies based on data-driven insights.
  
  

Webinar Management & Content Reuse

• Purchase and manage webinars from publishers as part of paid media buys.
• Ensure webinar content aligns with campaign themes, overall brand messaging, and corporate objectives.
• Coordinate with internal teams to repurpose webinar content across multiple formats and channels for maximum impact.
• Work with Integrated Campaign Managers to integrate webinar content into broader campaign strategies, while executing the paid media portion of those campaigns.
• Oversee the availability and accessibility of webinar content for marketing stakeholders, ensuring alignment with campaign execution.
  
  

Cross-functional Coordination

• Work closely with internal stakeholders, including Campaign Managers, Marketing Ops, Content & Design, Product Marketing, and regional marketing teams, ensuring alignment between media strategy and broader marketing initiatives.
• Ensure seamless communication and collaboration on campaign goals, messaging, and execution strategies.
• Clearly communicate media placement needs to internal stakeholders, ensuring timely execution of deliverables.
  
  

Reporting & Performance Analysis

• Track and report on global paid media performance, including campaign effectiveness, CPL, ROI, and attribution modeling to understand media impact on revenue.
• Measure and analyze sourced MCLs, MQLs, SQLs, and contribution to new business pipeline.
• Provide insights into regional media performance and recommend optimizations.
  
  

Ideal Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of experience in B2B SaaS Marketing, with at least 3-5 years managing media vendors and global paid media campaigns.
• Proven track record in media strategy, vendor management, and performance analysis.
• Strong ability to set goals, forecast media spend, and analyze ROI.
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo).
• Excellent communication, collaboration, and project management skills.
• Ability to work in a fast-paced, dynamic environment.
• Certifications in digital marketing, paid media, or marketing analytics (preferred).
• Ongoing professional development in paid media and performance marketing.
  
  

Preferred Qualifications

• Experience with global media planning and budget management.
• Familiarity with webinar platforms such as ON24 and CVENT.
• Experience with AI-driven marketing tools for media optimization.
• Strong understanding of digital advertising platforms and audience targeting strategies.