CEO

On-Target Earnings: $110K USD Base Salary + performance+based variable + equity

Location: Kelowna, BC (In-studio)

About Us

Martell Ventures is not your typical venture studio. We’re an AI-native incubator backed by world-class operators, built to launch scalable companies that solve real problems for small and mid-sized businesses (SMBs) around the world.

Our mission is clear: empower high-agency founders to build enduring, profitable companies that create massive impact through automation, intelligence, and personalization.

How We Operate

As a CEO or CTO inside Martell Ventures, you’ll operate like a founder owning vision, execution, and upside, while plugging into a studio with unfair advantages:

We partner with proven entrepreneurs and elite technical builders to form two-person founding teams. Together, we incubate high-leverage AI startups inside our 90-day sprint model. Every venture launches with capital, distribution, execution playbooks, and hands-on support from 8-figure founders and GTM operators.

We don’t bet on ideas, we bet on operators.

• Distribution via Dan Martell’s network and SMB audience
• Execution playbooks used by 8-figure companies
• Elite founder community with weekly accountability rhythms
• Access to capital, talent, and market insight from day one
  
  

We’re not building shiny MVPs or B2C toys. We’re building enduring companies—designed from day one to hit $500K in 90 days and $10M ARR in 36 months.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast
  
  

About the Role

As the CEO / Business Lead of Hero, you’ll be the commercial co-founder responsible for traction. You’ll operate alongside a technical co-founder within Martell Ventures’ proven incubation model to validate the market, close early revenue, and scale fast.

This is a high-ownership, zero-to-one role focused entirely on customer discovery, execution, and growth. No fundraising required, just build something that gets paid.

What You'll Do

Go-to-Market Execution

• Lead customer discovery to validate an urgent recruiting pain
• Drive outbound, run demos, close deals, and increase retention
• Craft messaging and positioning that resonate with buyers
• Build repeatable sales processes from scratch
  
  

Revenue & Traction

• Own early revenue: convert prospects and scale revenue quickly
• Translate customer insights into product feedback and roadmap priorities
• Report traction metrics weekly (MRR, CAC, LTV, churn)
• Serve as the external face of Hero: from partners to advisors
  
  

Speed & Clarity

• Move fast with limited resources and without the need to fundraise
• Act without waiting for specs: ship funnels, messaging, and results weekly
  
  

What You Bring

Required Qualifications

• 3–5+ years experience in B2B SaaS, marketplaces, or recruiting — as a founder, commercial lead, or operator
• Demonstrated success in outbound sales: cold outreach, demos, and closing from zero
• Exceptional verbal and written communication skills — clear, persuasive, and fast
• Proven ability to drive early revenue and build repeatable sales systems
• Strong analytical mindset with comfort using KPIs to guide decisions (MRR, CAC, churn, etc.
• Hands-on experience with CRM tools, sales funnels, and GTM execution
• A bias for action, self-direction, and comfort operating in fast-paced, ambiguous environments
  
  

Preferred Qualifications

• Prior experience in a founding or co-founding role
• Background in recruiting, HR tech, or marketplace business models
• Familiarity with lean startup principles and iterative product development
• Experience working within incubators, accelerators, or venture studios
  
  

You're a Great Fit If You…

• Want to launch and scale a company from the ground up
• Are obsessed with winning for both customers and the business
• Thrive in high-speed, zero-to-one environments
• Love building, selling, learning and doing it again
• Want day-one equity and a real shot at building something meaningful
• Are hungry for more than a job, you want a mission
  
  

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine