Growth Marketing Lead, Legends (Remote) - $100,000/year USD

Ready to be a growth hero? Here's your chance to prove it.

We're looking for a Meta ads maverick who lives and breathes conversion metrics. Someone who can take our AI-powered content engine and turn it into a subscriber-acquisition machine. No red tape. No bureaucracy. Just you, our tools, and a clear mission: get parents to subscribe to Legends, our revolutionary life skills platform.

This isn't your typical marketing role—it's a focused, short-term contract designed for immediate impact. We've built something amazing for families, and now we need someone who can put it in front of the right eyes. The market is waiting, the content is ready, and the clock is ticking.

If you're the type who gets excited about crushing CAC targets and can build high-converting funnels in your sleep, keep reading. Success here isn't measured in PowerPoints—it's measured in subscribers.

What You Will Be Doing

• Own the Meta advertising battlefield with laser-focused parent targeting and ironclad CAC objectives
• Transform our funnel into a conversion powerhouse through rapid experimentation and optimization
• Wield our cutting-edge AI arsenal to create and deploy compelling lead magnets and landing pages
• Play money-ball with campaign budgets, following the data to maximize ROI
• Make subscriber growth your personal scoreboard with weekly performance-driven decisions
  
  

What You Won’t Be Doing

• Playing the waiting game with support teams - you're the captain of this ship
• Getting lost in long-term strategy sessions or brand building exercises
• Managing external relationships with agencies or internal teams
• Drowning in endless reporting cycles or presentation preparations
• Setting up for a long-term position - this is a focused sprint, not a marathon
  
  

Growth Marketing Lead Key Responsibilities

Your mission is crystal clear: drive subscriber growth while maintaining or beating our CAC targets through hands-on campaign management, strategic content deployment, and smart budget allocation. This is about results, not process.

Basic Requirements

• Track record of slashing CAC by 20%+ through direct Meta Ads campaign optimization
• Battle-tested experience managing monthly Meta budgets between $5K-15K in DTC or subscription environments
• A/B testing wizard with 5+ experiments under your belt using industry-standard tools
• Self-sufficient in analytics - you know how to find and interpret the data you need
• Comfortable leveraging AI tools for content creation and deployment
• Proven success in U.S. DTC marketing, specifically targeting parents/families
• Independent operator who thrives without a support structure
• Ready for a performance-based contract role with potential for growth based on results
  
  

About Legends

Legends is a confidence-training app that builds legendary kids. Designed for kids ages 7-11 and their parents, families receive 5-minute confidence "workouts" with inspiring videos about legendary people—from celebrated artists and athletes to trailblazing scientists—plus interactive exercises that reinforce the theme of the day. 5 minutes of practice a day, confidence for a lifetime.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5613-CA-Montreal-GrowthMarketin.002