Senior Manager, Vendor Loyalty Management
Loblaw Digital
Date: 3 weeks ago
City: Toronto, ON
Contract type: Full time
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Overview
The Senior Manager, Vendor Loyalty Management is responsible for leading and executing Loblaw's vendor-funded loyalty strategy across both mass and targeted vendor programs. This role involves developing and implementing initiatives to strengthen vendor relationships, drive increased participation in PC Optimum campaigns, and maximize the value derived from vendor partnerships. The Senior Manager will manage a team responsible for both mass engagement and targeted vendor engagement, ensuring alignment with overall business objectives, driving measurable ROI, and stimulating the use of loyalty offers across retail divisions and media.
What You'll Do
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #LD #ON
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Overview
The Senior Manager, Vendor Loyalty Management is responsible for leading and executing Loblaw's vendor-funded loyalty strategy across both mass and targeted vendor programs. This role involves developing and implementing initiatives to strengthen vendor relationships, drive increased participation in PC Optimum campaigns, and maximize the value derived from vendor partnerships. The Senior Manager will manage a team responsible for both mass engagement and targeted vendor engagement, ensuring alignment with overall business objectives, driving measurable ROI, and stimulating the use of loyalty offers across retail divisions and media.
What You'll Do
- Lead Strategy & Execution: Develop and implement a comprehensive vendor loyalty strategy encompassing both mass and targeted vendor segments, defining KPIs and enhancing vendor engagement to reinforce the value of PC Optimum.
- Team Leadership & Management: Lead and manage a team of vendor loyalty specialists, providing coaching, mentorship, and fostering a collaborative, high-performing environment.
- Mass Program Oversight: Oversee the efficient usage of mass vendor loyalty investment, improving vendor campaign performance and ensuring execution quality.
- Targeted Program Development: Develop and execute targeted vendor loyalty initiatives, tracking performance and ensuring ROI.
- CPG Collaboration: Partner with category and divisional loyalty teams and CPG partners to align initiatives, develop joint programs, and serve as a key point of contact.
- Data-Driven Optimization: Leverage data to make recommendations on promotional programs and optimize offer parameters.
- Process Improvement & Innovation: Project-manage process improvements and collaborate with business partners on driving innovation in tooling, measurement and automation.
- Financial Oversight: Develop and manage the vendor loyalty budget, tracking expenses and optimizing ROI.
- Issue Resolution & Compliance: Lead issue investigation and ensure program compliance.
- Reporting & Analysis: Develop and maintain reporting on program performance, presenting findings to senior management.
- 5+ years of experience in vendor management, loyalty marketing, or CPG-related fields
- Proven ability to develop and lead high-impact loyalty programs with measurable ROI
- Strong strategic thinking, financial acumen, and budgeting skills
- Data fluency with experience in Excel, BI tools, and basic SQL
- Excellent communication and stakeholder management skills
- Strong analytical and problem-solving abilities
- Experience in retail, ideally in grocery or health and beauty
- Track record of leading teams and driving cross-functional collaboration
- Focused on process improvement, automation, and innovation
- Ability to work independently and thrive in a hybrid work environment (4 days in-office, 1 day remote)
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
#EN
#SS #LD #ON
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