Social Media Marketing Specialist - Volunteer

JOB SUMMARY:

Started in 2009, Give A Heart to Africa (GHTA) is a not-for-profit organization based in Moshi, Tanzania who provides free education to women to start their own business or access decent employment. To date, GHTA has provided education to 1,000+ women and supported the start-up of 32 local women-led businesses in Moshi. GHTA is looking for a creative Web Designer who can volunteer some of their time to update the GHTA website www.giveahearttoafrica.org, specifically strengthening navigation and analytical features to generate more traffic to the website and increase retention with the end goal of promoting the importance of women's economic empowerment to a variety of audiences. The website is live but requires some updates to strengthen its functionality and improve user engagement. This opportunity is ideal for a student currently studying web design and/or computer science who would like to hone their technical skills and/or update their portfolio or a seasoned professional who would like to volunteer their time to support a valuable cause.

RESPONSIBILITIES

• Meet with GHTA to understand the goals and needs of their website as well as key user audiences.
• Identify how people use the website, including through mobile devices ensuring content is readable on all devices and browsers.
• Provide options on how GHTA can strengthen the design, flow, layout and look of their website to increase the engagement and retention of users (e.g., simple navigation features and optimization of content).
• Organize the content to ensure visitors can move around the site easily and intuitively.
• Optimize Google Analytics to increase user traffic (e.g., increased visibility in search results), specifically to enhance content, improve user experience and improve marketing efforts.
• Provide options of design standards to ensure GHTA's website is easy-to-use and attractive to various audiences, including potential partners, donors and volunteers.
• Design visuals that are consistent with GHTA's branding and marketing plans as well as overall look.
• Prepare site maps and design mock-ups to gain approval from GHTA for proposed changes that are needed and/or relevant.
• Work with the GHTA team to create content for the website, including photos and videos.
• Ensure the web design meets web accessibility standards for people using assistive technologies, such as screen readers.

QUALIFICATIONS

• Certification and/or education (e.g., currently studying) in web design, computer science, or a related field.
• Two years relevant design experience either professionally or academically.
• Proven examples of successful web designs; students can present assignments if no direct work experience.
• Knowledge of HTML, Javascript, WordPress, CSS, and PHP.
• Proficient in Adobe Creative Suite and other visual design programs.
• Creative and detail-oriented.
• Ability to work independently ensuring deadlines are met.
• Excellent communication skills, including strong proficiency in English (both written and spoken).

This is a virtual position so the designer must have their own computer equipment as well as access to necessary design software. Applications will be accepted on a rolling basis; please send your cover letter and resume.