Communications Coordinator (Digital Marketing)

Classification & Regular Hours

Hours per Week: 35

Salary Grade: 13

Please note, this position is a 1-year temporary full-time contract opportunity with benefits.

Secondments are Welcome

Click here for more details on secondment opportunities.

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

Western Continuing Studies (WCS) is the educational bridge between Western University and the global community. Through innovative leadership in lifelong learning, WCS creates and delivers responsive and accessible programs, including non-credit and credit courses in professional development, post-degree diplomas, experiential learning, pre-degree programming, customized corporate training and English language upgrading for international students. In partnership with academic faculties, employers and professional associations, the unit reflects the academic mandate and vision of the University. Its vision, mission, mandate and operating principles are integrated with those of the institution.

Responsibilities

The Communications Coordinator (Digital Marketing) will facilitate the development, execution, and optimization of data-driven digital marketing campaigns to support the growth and success of Western Continuing Studies. The role exists to enhance digital engagement, improve marketing ROI, and strengthen Western Continuing Studies brand presence across web, email, and social media platforms. The role will drive program awareness, lead generation, and enrollment through strategic use of content, automation, analytics, and channel management. The Communications Coordinator will enhance strategic growth through research, data, and reporting practices. The role will protect, promote, and enhance the reputation of the University and its people by delivering creative, concise, accurate information that is consistent with all of Western's applicable guidelines.

Qualifications

Education:

• 3 year college diploma or Undergraduate Degree in Communications, Marketing or a related field required

Experience:

• 2 years of experience in digital communications and/or marketing, with an emphasis on data analytics required
• Experience in a post-secondary environment preferred

Knowledge, Skills & Abilities:

• Proficiency with SaaS marketing and analytics tools (e.g., HubSpot, Campaign Monitor, Google Analytics, Excel)
• Strong understanding of digital marketing strategies, including email automation, A/B testing, and performance measurement
• Ability to create engaging written and visual content across digital platforms, including proficiency in Adobe Creative Suite and basic HTML/CSS
• Ability to interpret internal data to inform marketing decisions and improve campaign outcomes
• Effective communication and collaboration skills to support cross-functional teams and external partners
• Ability to apply creativity and recommend strategies for engagement initiatives in response to cultural and social trends
• Attention to detail and proofreading abilities with an excellent command of the English language
• Discretion, tact and maturity to deal with public relations issues related to higher education
• Interpersonal skills to liaise with prospective and current students, staff, faculty and other members of the Western community
• Ability and propensity to use judgment and re-evaluate decisions when presented with new information
• Multi-tasking skills to prioritize and consistently produce high-quality work within deadlines
• Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries
• Team player with the ability to work collaboratively and actively contribute in meetings and in team settings
• Familiarity with University policies and procedures preferred

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.

Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.