Sales Development Representative

The Sales Development Representative (SDR) is responsible for sourcing, qualifying, and developing project and customer opportunities to drive sales growth across Atlantic Canada. This entry-level sales role is foundational to expanding our project pipeline and customer base and offers a path into either sales or technical career tracks within Truefoam.

Responsibilities

Project Sourcing & Pipeline Development

• Research and source construction projects using plan rooms and digital databases
• Populate and manage project opportunities in NetSuite CRM
• Track project stages, specifications, and key stakeholders (engineers, architects, contractors)
  
  

Customer & Market Development

• Identify and qualify new customers (e.g., building material dealers)
• Schedule introductory meetings, product presentations, and lunch-and-learns
• Build new relationships with architects, engineers, and contractors
  
  

Sales Coordination & Support

• Conduct initial outreach to project contacts to align on specs and interest
• Coordinate with technical and sales teams for quoting, estimating, and closing
• Support sales reps with territory development and account expansion initiatives
  
  

Collaboration & Reporting

• Collaborate with the Technical Sales team for spec alignment and technical support
• Report weekly progress on pipeline status and lead development metrics
  
  

Key Competencies

• Enthusiastic and eager to learn, with a natural curiosity for the industry
• Organized and detail-oriented with a proactive attitude toward task completion
• Comfortable communicating with different people across teams and customer groups
• Motivated by goals and enjoys seeing progress and results
• Open to feedback and growth through mentorship and hands-on experience
  
  

Working Conditions

• Primarily office-based with occasional travel to customer meetings, training events, or project sites
• Collaborative work environment with support from sales, technical, and operations teams
• Fast-paced atmosphere with opportunities to grow into more advanced roles
  
  

Physical Requirements

• Regular computer-based work, including phone calls and online research
• Occasional light lifting of promotional materials (up to 25 lbs) for presentations or trade events
• Able to travel for short durations when needed
  
  

Scope Of Contribution

• Assist in gathering and entering project and customer data accurately
• Support initial outreach efforts and help coordinate sales follow-ups
• Contribute ideas and feedback to improve sales tools and customer engagement strategies
• Work closely with sales and technical team members to learn how solutions are shaped for customers
  
  

Career Progression

Potential to advance into Territory Manager, Estimator, or Technical Sales roles

Qualifications

Education: Bachelor's degree or diploma in business, construction management, or a related field

Experience: 1-3 years of experience in a sales, marketing, or project coordination role (preferred)

Skills: Strong organizational and research skills, proficiency with CRM systems (NetSuite preferred)

Experience or an interest in construction, architecture, or building materials is a plus

Skills

• Construction
• Pipelining
• Sales
• Sourcing
  
  

About TrueFoam

Become part of a true Atlantic Canadian success story.

For over 50 years, TrueFoam has been a trusted manufacturer of expanded polystyrene (EPS) insulation and packaging products, serving the construction, seafood, and industrial sectors across Atlantic Canada. Through operational successes, quality products, continued ownership and employee commitment, TrueFoam has become a leader in both its EPS insulation and Styropack packaging product lines. With an eye to the future, management philosophy continues to be a long-term financial stability through careful, controlled growth while remaining flexible and receptive to new opportunities.