Head of Brand, New Channels & Icons - Global (Contract)

WHAT ON EARTH IS DECIEM?

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE'RE LOOKING FOR

We’re looking for a Head of Brand, New Markets & Icons – Global (1 year contract), who will own the vision and strategy for The Ordinary icons, acting as the brand guardian across all facets of brand and business management. In addition to this, you will also also be the business owner for all new market and channel launches.

This is a hybrid role based out of our Liberty Village Toronto office.

WHAT YOU'D BE DOING IN THIS ROLE

• Own the go-to-market management of integrated Icon campaigns from end to end
• Create, plan and execute Icon campaigns that drive new and repeat customer acquisition and brand health improvement
• Build and present strong briefs to creative and downstream teams showing a detailed understanding of all channels and business objectives.
• Continually gauge competitive landscape and provide clear, relevant and insightful recommendations to ensure The Ordinary remains a disruptive beauty brand
• Work collaboratively with cross-functional teams to ensure expansions are on-brand strategy and result in positive brand equity
• Own the full expansion from a brand management perspective (across owned, earned, paid, customer experience and retailer partnerships)
• Coordinate and drive the wider business elements (commercial, doing good, scientific and regulatory)
• Work closely with both Scientific and Product teams to ensure products are adapted for new market launches
• Continuously monitor and track performance of brand health and work in the field to understand competitive forces, draw conclusions, and provide insights
• Bring insights on key retail innovation & trends to the leadership team
• Ensure all new market/channel launches are culturally relevant and brand equity positive
  
  

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc. Candidates coming from beauty, skincare or personal goods are preferred.
• 8+ years working on 360 brand campaigns with at least 5+ years of people management and/or leadership experience is required
• Proven delivery of successfully integrated, omnichannel brand campaigns
• Enjoy analyzing data and thinking critically to uncover insights that will help influence business decisions
• Demonstration of an entrepreneurial spirit with a future-thinking mindset and self - starter motivation
  
  

WHAT YOU'LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.
  
  

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• Do the right thing
• Create impact
• Respect small things
• Care too much
• Be the future
  
  

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, "

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews

#SP