Web Specialist (Intermediate) 0371-1417

HM Note: This hybrid contract role is in office at the manager's discretion. Candidates resume must include first and last name.

This is NOT a digital marketing role

This role will be supporting the content team's operational activities, including but not limited to creating copy decks, tracking documents and reports, organizing website assets, and assisting with content workflow processes

Description

Background Information:

This role supports the work of the digital communications team by providing both editorial and operational support. The resource will act in the capacity of an Advisor, Digital Content and will review, edit and provide feedback on web copy to ensure it is clear, concise, aligned with AODA standards and plain language best practices. In addition to editing responsibilities, the role provides support to the content team's operational activities such as preparing copy decks, organizing and tracking documents, checking materials for accessibility compliance, and preparing web analytics reports and insights. This position is well suited to someone with strong attention to detail, good organizational skills, and a solid understanding of web content standards and best practices.

Must Haves

• Minimum 3-5 years in online copywriting/editing within the field of healthcare or public sector. Bachelor's degree in English, Journalism, Technical Writing or related field, or equivalent combination of education and experience.
• Exceptional editorial skills, including writing accessible web content for diverse audiences, proof-reading, and copy-editing.
• Knowledge of best practices for digital content and plain language writing.
• Experience with AODA requirements and best practices for accessible web content.
• Experience creating analytics reports to measure website and content performance.
• Strong interpersonal skills including confidence to interact with stakeholders at all levels
  
  

Responsibilities

• Work closely with communications advisors and business partners to plan, create, edit and publish external facing web content ensuring information is clear and easy to understand.
• Ensure web content is consistent with Ontario Health's web governance standards and guidelines, follows best practices and is compliant with AODA and other relevant legislation.
• Review, copyedit, and proofread web content.
• Champion clear-writing, making information easier to understand and use.
• Monitor and analyze the performance of website content and provide insights to optimize future content.
• Liaise with French Language Services Coordinator to ensure content is translated and posted on all websites as required.
• Liaise with legal counsel with respect to AODA and other relevant legislation compliance, issues, and exceptions.
• Reviewing, tracking and reporting on AODA compliance of documents posted to Ontario Health websites.
• Support the content team's operational activities, including but not limited to creating copy decks, tracking documents and reports, organizing website assets, and assisting with content workflow processes
  
  

Desired Skills

• Completion of a bachelor's degree in English, Journalism, Technical Writing or a related discipline.
• Experience writing and editing web content within the field of healthcare or for the public sector.
• Knowledge of best practices for digital content and plain language writing
• Skilled at translating complex or technical content into clear, purposeful web content that highlights key information and meets both user needs and content objectives.
• Experience evaluating, auditing and analyzing content to identify potential opportunities to streamline content and identify areas for potential improvement.
• Experience with AODA requirements, WCAG and best practices for ensuring accessible web content.
• Experience creating analytics reports to measure website and content performance
• Experience with Adobe Analytics and Google Analytics
• Experience with Adobe Experience Manager is an asset.
• Strong project management, time management, organizational, inter-personal and problem-solving skills.
• Excellent verbal and written communication skills; presentation skills; and interpersonal skills
• Ability to manage multiple projects and work effectively within a cross-departmental team.
• Strong interpersonal skill including confidence to interact with stakeholders at all levels.
• Ability to deal with multiple priorities and meet deadlines.
• Knowledge of SEO best practices for digital content is an asset.
• Understanding of human-centered design and user experience testing is an asset
  
  

Required Skills

• Minimum 3-5 years experience writing and editing web content within the field of healthcare or for the public sector.: 20 Points
• Bachelor's degree in English, Journalism, Technical Writing or related discipline.: 10 Points
• Demonstrated experience editing digital content for websites following best practices including use of plain language, structure for web readability, and user-focused writing.: 20 Points
• Experience evaluating, auditing and analyzing content to identify potential opportunities to streamline content and identify areas for potential improvement.: 10 Points
• Knowledge and experience with AODA requirements, WCAG and best practices for writing accessible content.: 10 Points
• Ability to work with cross-functional teams (e.g., designers, developers, SMEs). Includes clarity in written communication and giving/receiving feedback.: 10 Points
• Experience creating analytics reports to measure website performance and generate insights using Google Analytics and/or Adobe Analytics.: 10 Points
• Experience with Adobe Experience Manager and Drupal content management systems.: 10 Points
  
  

Total Evaluation Capabilities Criteria: 100 Points

Deliverables

Deliverables Include But Not Limited To

• Creation, review and editing of web content in collaboration with business partners.
• Providing web content reviews and feedback.
• Creation of analytics reports on web content and performance.
• Support processes to ensure accessible content and AODA compliance.
• Support content team's operational activities and workflows.
  
  

Knowledge Transfer Details

• The resource will ensure full knowledge transfer is provided to the Ontario Health team before end of engagement. Some of this might occur at the end of the engagement but will also be shared as information is obtained/consolidated. Key deliverables will be shared with team.
• The resource must provide all related documentation as part of Knowledge transfer protocol. Documents will be reviewed by the appropriate leads and signed off by manager/director.
• The resource will work collaboratively with the Ontario Health team throughout the assignment and ensure key deliverables, milestones, and documentation are shared.
• A walkthrough of any demos, development, etc. will be required before the end of the engagement.
  
  

Must Haves

• 3-5 years experience Exceptional editorial skills, including writing accessible web content for diverse audiences, proof-reading, and copy-editing.
• 3-5 years Experience with AODA requirements and best practices for accessible web content.
• 3-5 years Experience with best practices for digital content and plain language writing.
• 3-5 years Experience with stakeholders at all levels
• 3-5 years Experience creating analytics reports to measure website and content performance.
  
  

Nice To Have

• Healthcare or public sector experience