Brand Specialist

About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 99% client retention rate and our award-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let’s talk!

Purpose of the Role::

The Brand Specialist ensures our brand is consistently represented across all marketing channels, working with internal teams and external partners to create impactful materials that build trust, strengthen our market position, and support our business goals.

You liaise between external agencies, internal design team, marketing disciplines (Brand, Content, Comms, Digital/Deman Gen) and internal stakeholders. You make sure there is effective connectivity between internal and external stakeholders through strong project management, communication, organization, and collaboration skills, always ensuring our brand assets serve our organizational goals and objectives.

In this role, you will help maintain our brand identity across multiple channels to ensure consistency, clarity, and trust in all customer touchpoints. Your deep understanding of brand positioning, market dynamics, and compliance requirements in the financial industry will play a key role in building brand equity and customer loyalty.

Core Responsibilities:

• Collaborate with internal teams cross-functionally (including Private Wealth, Philanthropy, Recruitment and Compliance) to ensure brand consistency and alignment across campaigns, other marketing materials i.e. collateral, owned channels assets and amplified brand sponsorships
• Brand Governance – Be the keeper of our brand to ensure it properly reflects our established brand identity, tone & manner and appearance across all marketing materials internal and external
• Lead key identified projects (paid ad campaigns, brand sponsorship amplification, etc. ) which includes strategic thinking and analysis to inform the Marketing Program brief, ensuring high quality work that meets business and marketing objectives across Omni-channel, holding kick-off calls to brief in cross-functional team, and ensure alignment and approvals through process with appropriate internal stakeholders
• Coordination with internal Design team and external agencies and vendors i.e. video producers and other professionals on the execution of branded materials including advertisements, brochures, presentations, and owned channels digital assets, etc.
• Ensure all projects are delivered on time and on budget and lead post-mortems for assigned key projects
• Monitor brand performance through research, competitor analysis, and key performance indicators (KPIs); propose enhancements based on insights.
• Manage Marketing Budget key line items i.e. Freelance designers budget including forecasting and reconciling actuals, and approving invoices
• Stay informed about market trends, customer behavior, and the regulatory environment affecting the financial industry
• The Marketing team utilizes an omnichannel approach – you may be asked to support in any Marketing discipline as the need arises. 
• Other relevant and related responsibilities, as assigned and as the needs of the organization change.
  
  

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in brand management or marketing, preferably within the financial services industry.
• Exceptional written and verbal communication skills.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Must be legally eligible to work in Canada for any employer.
  
  

Compensation & Benefits Package:

This position comes with a base salary range of $60,000 - $80,000 plus a competitive performance bonus, RRSP contribution and participation in our profit-sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it’s participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure. To learn more about our complete package, visit: www.nicolawealth.com/total-rewards.

Please include both a cover letter and resume in support of your application. We are an inclusive, equal opportunity employer. For more information about this and other roles: www.nicolawealth.com/careers.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at [email protected] and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!