Senior Manager, Marketing Strategy & Planning - Tangerine - 18-month contract

Requisition ID: 233406

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What You Will Be Doing

The Senior Manager, Card Partnerships will report into the Director, Marketing Strategy and Planning, and is responsible for developing and driving the end-to-end marketing communication strategy, roadmap and sales targets for the Credit Card Partnerships Portfolios to enable Tangerine to achieve its strategic objectives.

• Focusing on the Client, drive sustained and measurable revenue growth through planning, development and delivery of card and loyalty focused client acquisition, growth and retention marketing programs.
• Develop strategy and supporting data & marketing infrastructure to engage with growth audiences through offers, experiences, and programs.
  
  

The successful candidate will possess strong strategic marketing skills, understand the Client journey and Value Pathway, financial and business acumen along with experience working in card partnerships and a sales driven organization.

Is this role right for you? In this role, you will:

• Through collaboration with your partners, you are accountable for end-to-end integrated marketing strategy across external and internal channels for respective product lines.
• Lead the strategic development of comprehensive annual marketing plans, and go to market strategies to support the mandate for acquisition, growth and retention for respective product portfolios, including Product launches and partnership programs, to achieve Client and product level goals.
• Drive marketing strategies to generate results and sales based on solid analysis including Client behavior, purchase propensity, channel optimization, profiling & segmentation to drive message relevance.
• Collaborates closely with Performance Marketing team and other marketing planners to drive new to bank acquisition, understand media opportunities to optimize client awareness, consideration and conversion throughout the acquisition funnel & defines/supports associated media budgets (where applicable).
• Develop and lead the process for creative development, including creative briefs for media and agency partners, reviewing and providing feedback, and gathering alignment.
• Leads communications of marketing strategy and the roadmap for respective product portfolios to all internal marketing and cross-functional partners to ensure strategic alignment and prioritization.
• Ensure Tangerine remains in compliance, and is aware of all banking/regulatory requirements, amendments and responsibilities.
• Ensure all campaign and communication governance are in compliance with a 100% audit KPI.
• Manages forecasts and performance updates for campaigns and respective KPIs – reviewing all performance reports and actioning key learnings and insights regularly.
• Manages assigned budget, providing monthly reporting to Finance and Marketing Operations.
• Collaborates with channel and function leads including media, creative, content, development teams, analytics and others.
• Drive marketing strategies to generate results and sales based on solid analysis including Client behavior, purchase propensity, channel optimization, profiling & segmentation to drive message relevance.
• Develop forecasts, determine marketing budgets (communications and production) to achieve targets; monitor/share performance and reconcile budgets regularly, and build action plans to address gaps as required.
  
  

Skills

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• University degree in business, marketing or related program
• 8+ years of experience in marketing communications, preferably in loyalty & partnerships.
• Proven experience managing creative development and agency relationships.
• Strong understanding of co-branded marketing and partnership dynamics.
• Excellent project management, communication, and stakeholder engagement skills.
  
  

What's in it for you?

• Help lead the design of Canada’s most innovative digital wealth experience.
• Work in a mission-driven culture that prioritizes empowerment, diversity, and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high-visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
• Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)
  
  

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.