Product Marketing Manager

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.

To find out more about our perks, click here.

Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving At Rewind

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.
• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.
• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.
  
  

As Rewind keeps growing, we are looking for a Product Marketing Manager who can turn product capabilities into clear, compelling stories that drive demand, adoption, and loyalty. You’ll be the connective tissue between Product, Marketing, Sales, and Partnerships—translating market and customer insights into positioning, messaging, and go‑to‑market (GTM) plans. This is a manager-level role focused on execution and ownership of key product lines and launches, with mentorship and guidance from our Senior Product Marketing Manager.

Job Description

Market, customer & competitive insight

• Stay close to our buyers and users—interview customers, analyze win/loss data, monitor community channels—to understand their jobs-to-be-done, pain points and buying triggers.
• Track the competitive landscape (direct and adjacent) and synthesize implications for positioning, pricing, packaging, and roadmap priorities.
  
  

Positioning, messaging & narrative

• Craft crisp, differentiated positioning and messaging for products/capabilities and ensure it ladders up to the Rewind brand narrative.
• Build and maintain customer and persona profiles and buyer journeys with actionable insights for Sales and Demand Gen.
  
  

Go-to-market: Launches & sales enablement

• Own launch plans for features , product enhancements, and partner launches; coordinate timelines, deliverables, and cross-functional stakeholders.
• Partner with Demand Gen and Content to brief, create, and distribute assets (emails, landing pages, ads, videos, webinars, collateral, etc.).
• Enable Sales/CS with pitch decks, battlecards, talk tracks, objection handling, and competitive intel updates.
  
  

Performance & optimization

• Define success metrics for your launches and campaigns; partner with RevOps to track performance and surface insights.
• Test and iterate messaging, offers, and channels based on data and feedback.
  
  

Internal evangelism & collaboration

• Be the day-to-day PMM contact for your product area(s), ensuring Product, Sales, CS, and Marketing are aligned on priorities and narratives.
• Contribute to the “voice of PMM” across internal communications channels and events
• Contribute to thought leadership (blog posts, webinars, events/speaking opportunities) alongside the Senior PMM and Product team.
  
  

What Success Looks Like

• Buyer personas and journeys are documented, socialized, and used by cross-functional teams.
• Launches for your product area ship on time with clear goals and objectives, coordinated assets, and measurable results.
• Sales/CS can confidently articulate Rewind’s value props using the tools you created.
• Messaging tests show measurable improvement in conversion or engagement.
• Competitive and market signals proactively inform roadmap and campaign plans.
  
  

What We're Looking For

Must-haves

• 3–5 years of product marketing experience in B2B SaaS (startup or scale-up strongly preferred).
• Demonstrated ability to turn customer/market research into positioning, messaging, and GTM plans.
• Strong writer and storyteller with a knack for simplifying technical concepts.
• Experience partnering with Product, Sales, Support, and Demand Gen teams.
• Comfortable in a fast-paced, resource-constrained environment—you can prioritize ruthlessly and execute quickly.
• Data-curious: you know what to measure, how to interpret it, and when to pivot.
• Familiarity and proficiency in working with AI to drive work efficiency
  
  

Nice-to-haves

• Experience marketing to technical audiences (developers, IT, security) and/or commerce platforms like Shopify.
• Familiarity with pricing/packaging projects or product-led growth motions.
• Public speaking or webinar hosting experience.
  
  

How Rewind Will Support You

We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to:

• Flexible work hours
• Employee stock options
• Health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer Fridays and office closed during the holiday break in December
• 4 week sabbatical after 4 years with us
• Paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance
  
  

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.