B2B Social Activation Specialist

B2B Social Activation Specialist

Location: Fully Remote (Canada-based only)

Position Type: Full-Time

Salary: $65,000–$72,000 annually

Why Acclivity?

At Acclivity, we’re passionate about growth: our clients’, yours, and ours. We partner with forward-thinking, tech-savvy companies that are reshaping industries like engineering, manufacturing, and technology. As a fully remote-first agency, we believe in flexibility and work-life integration, giving our team the freedom to create, collaborate, and thrive from anywhere.

What You’ll Do

Activate Social Media for Growth

Manage 4–7 clients (corporate and executive accounts) across LinkedIn, Instagram, X, Threads, and other platforms, ensuring each account is active, engaging, and optimized for ABM and demand gen.

Drive Direct Engagement

Own inbound and outbound chats on LinkedIn (including Sales Navigator), Instagram DMs, and other channels — turning conversations into leads and leads into opportunities.

Curate & Build Content

Draft, schedule, and publish platform-native content (posts, stories, event features) that sparks engagement, supports ABM campaigns, and amplifies client voices.

Boost with Precision

Identify and select high-performing organic content for boosting.

Manage CRM Integration

Log and sync social interactions into HubSpot to ensure sales and marketing data stays clean, current, and actionable.

Cross-Pollinate Content

Leverage UGC (user-generated content), partner posts, and executive profiles to amplify reach and authenticity across client accounts.

Monitor & Engage Conversations

Stay plugged into industry discussions, competitor activity, and prospect chatter. Jump in strategically to position clients, spark dialogue, and build visibility.

Support ABM Plays

Activate account-based social tactics — from connecting with target stakeholders to engaging on their content and supporting hyper-personalized campaigns.

Leverage Events

Use social platform event tools (LinkedIn, webinars, virtual events) to maximize reach, registrations, and post-event engagement.

Manage Supporting Digital Platforms

Oversee client presence on review sites (e.g., G2, Capterra), Reddit communities, and YouTube channels — ensuring brand visibility, reputation management, and meaningful audience engagement.

Video & Short-Form Content Activation

Support creation, editing, and publishing of native video content (LinkedIn clips, YouTube Shorts, Instagram Reels) to boost engagement and humanize brand voices. Note: We have video editors but this role should have a strong understanding of how to make reels/stories and shorts perform by leveraging platform specific features.

Employee Advocacy Activation

Encourage and equip client executives and employees to share, engage, and amplify content across their personal networks.

Social Listening & Insight Mining

Track competitor activity, audience sentiment, and industry conversations across platforms. Report back actionable insights to clients and the strategy team. (Supported by AI)

Community Participation

Engage in niche communities (Slack groups, LinkedIn groups, Discord, and relevant forums) where B2B buyers and influencers gather, driving awareness and positioning clients as leaders.

Content Repurposing

Transform webinars, podcasts, blogs, and long-form assets into snackable, platform-native content that extends reach and impact.

Measure & Optimize

Track KPIs (engagement, conversation rates, leads generated) and iterate fast to maximize performance.

Stay Ahead

Experiment with emerging features, platforms, and AI-driven workflows to keep our clients ahead of the curve.

What You’ll Bring

• 2–4 years of B2B social media management experience, preferably in an agency or ABM environment
• Hands-on expertise with LinkedIn (Sales Navigator, Events), Instagram and other social platforms
• Strong content creation skills — you can craft posts that sound authentic, engage executives, and resonate with B2B buyers
• Experience managing multiple client accounts simultaneously, balancing priorities and delivering consistent results
• Proficiency in HubSpot and CRM logging best practices
• Familiarity with review sites (G2, Capterra), Reddit, YouTube, and niche online communities
• Comfortable producing or coordinating short-form video content for social
• Skilled at engagement and conversation management — you know how to turn social interactions into pipeline opportunities
• Knowledge of boosted content strategies
• Experience with UGC activation and employee advocacy programs
• Familiarity with social analytics tools and reporting methods; you can turn data into actionable insights
• Strong organizational skills with the ability to manage workflows in Asana (or similar PM tools)
• Curiosity and adaptability: you stay on top of new social features, AI tools, and B2B digital engagement trends

Why You’ll Love Working Here

Flexibility & Autonomy: Work from anywhere in Canada with a schedule that fits your lifestyle.

Continuous Learning: We dedicate time and budget to professional development, so you can sharpen your skills in social, ABM, and emerging tools.

Competitive Benefits Package: 100% employer-paid benefits to keep you supported.

Innovative Clients: Work with companies at the cutting edge of manufacturing, tech, and engineering.

A Supportive Team: Join a collaborative crew that celebrates wins, shares knowledge, and has fun doing great work.

How to Apply

We’re looking for more than just a resume — we want to see your social activation skills in action! To apply, email [email protected] and include:

• A brief introduction to who you are and what drives you
• A link to your LinkedIn profile
• Complete this sentence: Two specific examples from my history that demonstrate why I’m a good fit are…
• Complete this sentence: I stay up to date on industry trends and best practices by…
• Complete this sentence: Three ways I use AI to work better, smarter and more effectively…
• Your resume
• BONUS: A portfolio or screenshots of past client/executive accounts you’ve managed or other work samples

Our Hiring Process

1. Submit your application via email.
2. Top candidates will be invited to a written interview and to submit a video to showcase their digital communication skills.
3. Finalists will have a screening interview.
4. The top 2-3 candidates will be invited to a final interview.

AI Screening

Acclivity does not use AI to screen applications. Every application is reviewed by a real human.

Vacancy Status

This role is to fill an existing but vacant role.

Company Details

Acclivity Agency is a division of Shawna Tregunna Consulting Inc., a federally incorporated Canadian company.