Social Media Specialist

About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 99% client retention rate and our award-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let’s talk!

Purpose of the Role::

The Social Media Specialist supports the execution of the firm’s social media content and campaigns—helping to build brand equity, showcase thought leadership, and engage our audience of affluent investors, business owners, and professional advisors. This role focuses on bringing our brand voice to life across social channels through content scheduling, publishing, community engagement, and performance tracking, working closely with internal teams, external partners, and compliance to ensure timely, high-quality, and brand-aligned execution.

Core Responsibilities:

Content Execution & Scheduling

• Coordinate, schedule, and publish approved content across LinkedIn, Instagram, YouTube, and other relevant channels using social media management tools.
• Collaborate with content, brand, and design teams to source, adapt, and format creative assets for each platform.
• Ensure all posts reflect the firm’s tone, values, and compliance requirements.
• Work with the Marketing Communications team to adapt broader campaign content into social-friendly formats.
• Working with the Director, Brand Management & Advertising contribute to the development of the overarching Social Media strategy
  
  

Community Engagement

• Monitor brand mentions, comments, and direct messages daily; respond or escalate according to established guidelines.
• Flag relevant conversations or trends to the Social Media Manager and Marketing Communications team.
• Support employee advocacy initiatives by preparing ready-to-share posts for internal leaders and staff.
  
  

Collaboration & Coordination

• Liaise with internal stakeholders (e.g., Private Wealth, Philanthropy, Recruitment, Compliance) to gather content, updates, and approvals.
• Coordinate with external agencies, freelancers, and video producers on social asset delivery and campaign execution.
• Maintain an up-to-date social content calendar at least two weeks in advance, aligned with firm-wide marketing campaigns.
  
  

Reporting & Optimization

• Track and report on basic social KPIs (engagement, reach, follower growth, clicks) for monthly reporting packages.
• Support A/B testing by posting variations and documenting results.
• Share insights and recommendations for optimization with the Social Media Manager.
  
  

Compliance & Governance

• Submit all social content for compliance review and maintain records of approvals.
• Ensure all social content meets regulatory and brand guidelines before publishing.
• The Marketing team uses an omnichannel approach—you may be asked to support in other marketing disciplines as needed.
  
  

Required Skills & Qualifications:

• 2–4 years of hands-on social media execution experience, ideally within financial services, luxury brands, or other sectors serving affluent audiences.
• Completion of a post-secondary program in marketing, communications, or related discipline preferred.
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, native platform analytics).
• Strong copywriting and basic visual editing skills (Canva, Adobe Express, or similar).
• Experience working with compliance processes in a regulated industry is an asset.
• Must be legally eligible to work in Canada for any employer.
  
  

Compensation & Benefits Package:

This position comes with a base salary range of $60,000 - $80,000 plus a competitive performance bonus, RRSP contribution and participation in our profit-sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it’s participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure. To learn more about our complete package, visit: www.nicolawealth.com/total-rewards.

Please include both a cover letter and resume in support of your application. We are an inclusive, equal opportunity employer. For more information about this and other roles: www.nicolawealth.com/careers.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at [email protected] and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!