Specialist Digital Mkg

Responsibilities:

• Publish website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience;
• Support the planning, content coordination, and deployment of a new corporate website;
• Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand voice;
• Perform keyword research and analysis to identify growth opportunities;
• Contribute to lead generation efforts by aiding in landing page optimization, A/B testing, and reporting performance metrics;
• Assist in identifying and resolving technical SEO issues;
• Collaborate with team members to ensure all initiatives and projects are aligned with marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or a related field ;
• 2+ years of experience in digital marketing with demonstrated SEO and website management expertise ;
• Strong understanding of digital marketing channels and KPIs ;
• Experience using CMS platforms and marketing automation tools ;
• Familiarity with Google Analytics, Google Tag Manager, and SEO tools such as Ahrefs and Screaming Frog or similar platforms.
• Experience with Marketo (strong asset);
• Experience with Google Ads/PPC will be considered an asset;
• Experience working in an agency will be considered an asset.