Quality Assurance Specialist

The Quality Assurance (QA) Specialist will play a key role in ensuring the quality, accuracy, and performance of Toromont Cat’s digital assets and campaigns. You will be responsible for testing websites, landing pages, emails, and marketing automation workflows to ensure they meet brand standards, function properly, and deliver a seamless user experience across devices and platforms.

Working closely with Developers and the Digital Program Manager, you’ll validate digital content for functionality, SEO compliance, brand accuracy and consistency. You’ll also help maintain QA documentation, troubleshoot issues, report and monitor bugs and contribute to the continuous improvement of digital processes and standards.

This role is ideal for someone with a sharp eye for detail, strong digital knowledge, and a commitment to delivering high-quality user experiences that support our marketing goals.

As a Quality Assurance Specialist, YOU will experience:

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best-in-class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
  
  

In a typical day, YOU will:

• Test digital marketing campaigns (email, social media, ads) for accuracy, layout integrity, tracking, and user experience before launch.
• Collaborate with the SEO Lead and Analytics specialist to ensure UTM parameters and tags are correctly implemented for campaign performance tracking.
• Validate workflows, forms, and user journeys within marketing automation tools (ex, Hubspot).
• Support testing of dynamic content, personalization, and segmentation logic.
• Test webpages, landing pages, and microsites for accuracy, functionality, responsiveness, and browser/device compatibility.
• Ensure correct implementation of SEO best practices, metadata, tagging, and alt text.
• Validate all links, forms, buttons, and interactive elements work as intended.
• Ensure brand compliance is met.
• Ensure French and English content is clear and correct.
• Document issues and work closely with developers and the digital program manager to ensure timely resolution.
• Contribute to continuous improvement of QA processes and maintain testing documentation/checklists.
• Monitor for content errors, broken links, and performance issues post-deployment.
• Set up automated testing systems to ensure quick detection of issues within our digital sites.
• Social media audits to ensure brand compliance and compatibility of content (images, banners etc.)
  
  

Must-haves for this role:

• 2–4 years of experience in a QA in a digital marketing environment
• Strong understanding of web standards, usability, and responsive design.
• Experience using testing tools for browser compliance and accessibility (AODA Compliance)
• Understanding of accessibility and usability best practices
• Experience in app user testing
• Experience with QA tools and techniques
• Experience using a project management tool like Airtable, Asana and Microsoft is an asset
• Excellent written and oral understanding of French and English
• Familiarity with CMS platforms and digital marketing systems.
• Basic knowledge of HTML, CSS, and JavaScript is an asset.
• Excellent communication, organization, and attention to detail.
• Ability to work collaboratively in a fast-paced, cross-functional team.
  
  

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar , Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!