Digital Marketing Specialist

The Role

TEC Canada is seeking a passionate and motivated Digital Marketing Specialist to join our growing team. This role is ideal for a creative individual who thrives in a fast-paced, purpose-driven environment and is eager to help expand the reach and impact of our brand.

As a key member of our marketing department, you will manage and execute complex digital campaigns across multiple platforms. You’ll play an essential role in shaping how TEC connects with its audience through social media, SEO, paid media, content creation and more. You’ll work cross-functionally with other departments, collaborate with external agencies, and be responsible for creating meaningful, high-performing content that aligns with our business goals

Responsibilities

Campaign Management

• Strategically plan, build, launch, and continuously optimize TEC’s organic and paid digital marketing campaigns in collaboration with internal stakeholders and external agency partners.
• Design, implement, and maintain automated lead nurturing workflows within HubSpot and other marketing technology platforms, leveraging segmentation, personalization, and behavioral triggers to maximize engagement and conversion efficiency.
• Manage CRM integrations, lead scoring, and campaign performance tracking to optimize the marketing funnel, enhance conversion rates, and identify opportunities for audience segmentation and personalization.
• Design, execute, and analyze A/B tests, form integrations, and lead tracking workflows to refine campaign strategies, validate hypotheses, and continuously improve conversion-driven decision-making.

Social Media Management

• Manage and monitor social channels (LinkedIn, YouTube, Facebook, Instagram, Twitter) to drive brand awareness, generate leads, and grow organic engagement.
• Create compelling written, visual, and video content tailored for each platform.
• Define and track KPIs, regularly reporting on performance and making data-driven optimizations.
• Support Chairs and internal advocates in creating LinkedIn content and shareable updates.
• Stay up to date with social media trends and platform changes.
• Manage and schedule multi-channel campaigns using tools such as Hootsuite and HubSpot.

Content Creation & Storytelling

• Plan, generate, and coordinate content creation across multiple media formats to enhance brand visibility and engagement, including:
• Writing long-form blog articles, thought leadership pieces, and member success stories that showcase TEC’s impact and expertise.
• Supporting the production, publication, and promotion of webinar and podcast episodes, ensuring alignment with campaign objectives and audience interests.
• Scripting and storyboarding compelling video content for use across digital channels to drive awareness, lead generation, and community engagement.
• Conduct in-depth interviews with TEC Chairs and members to capture their personal journeys, business impact, and thought leadership, transforming insights into high-value marketing assets.
• Proofread, edit, and optimize marketing copy across web, email, and social channels to ensure clarity, brand consistency, and audience resonance.

Analytics & Reporting

• Compile insights and analytics across all marketing channels (social, web, email, paid).
• Present findings in monthly and quarterly reports to inform content and strategy.
• Identify trends and suggest innovative content formats or platforms to explore.

Website & SEO

• Update and optimize TEC’s website content using WordPress and other Content Marketing System platforms.
• Implement SEO best practices including meta descriptions, image alt text, and keyword integration.
• Monitor site performance, time on page, conversions, and adjust strategies as needed.

Qualifications

• An undergraduate degree in Communications or Marketing, specializing Digital Marketing, or an equivalent combination of education and professional experience related to the responsibilities of the position.
• Minimum 5 years of experience in the areas related to the position.
• Experience or proficiency with HubSpot essential.
• Experience with Adobe Creative Suite and Canva.
• Experience with SEO and SEM.
• Proficiency in French would be a strong asset.

We look for candidates who:

• Express our core values: Growth, Caring, Challenge, Trust.
• Come with solutions
• Communicate boldly and authentically
• Own their impact
• Champion: Self, Family, Job
• Are humble and kind
• Believe their team is better together
• Do the best they can until they know better, then do better

WHY CHOOSE US:

• Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.
• Benefit from our flexible day policy, giving you the freedom to take time off when it matters most.
• Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.
• Clear career progression and continuous opportunities for professional growth and advancement within the company.
• Secure your future with our competitive RSP matching program.
• Work with influential Canadian business leaders, contributing to the success of Canadian business.
• We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.