Digital Marketing and Community Specialist

Who we are

Wódr Thermal Spa is a private thermal spa experience devoted to deep rest, natural restoration, and a return to presence. Rooted in elemental rhythms of heat, cold, and rest, we create an environment that feels grounding, spacious, and tactile — where every detail invites guests to slow down and reconnect with themselves. Our work is guided by a refined aesthetic and an unwavering commitment to unreasonable hospitality, ensuring each moment feels intentional, restorative, and quietly extraordinary. We are a company that prides itself on its values:

• We work hard, we work smart
• We build lasting value
• We are creative and innovative
• We have fun
• We care
• We act with integrity

About the role

Reporting directly to the General Manager, this role is responsible for shaping and maintaining Wódr’s digital presence across social media, email, advertising, and web platforms. Every touchpoint should reflect our calm, elevated brand identity and commitment to exceptional hospitality.

We’re looking for a digital storyteller and brand guardian to shape how guests experience us online. This position manages day-to-day content planning, posting, and engagement on social channels, responds to guest inquiries with warmth and clarity, and supports influencer partnerships, campaigns, and reputation management. The role also oversees the content calendar, monitors performance insights, and collaborates closely with internal teams to ensure a seamless, intentional, and restorative guest experience online. You’ll help grow Wodr’s reach and ensure every digital touchpoint reflects the hospitality and refinement of our spa experience.

Annual Salary Range: $60,000-$72,000

What you’re great at

• Creative & Innovative: Generating fresh idea’s for engaging digital content.
• Hospitality mindset: showing warmth, empathy, and professionalism in every digital interaction.
• Detail-oriented: ensuring brand consistency across all platforms from tone of voice to visuals.
• Analytical thinking: using insights and metrics to guide strategy and measure impact.
• Collaborative Problem-solving: working with teams to create seamless experiences and address challenges with clarity.
• Adaptable & Organized: Managing shifting priorities efficiently while staying focused.
• Proactive & Driven: Showing initiative to drive projects forward.

What you’ll be doing

Social Media

• Plan, schedule, and post content across Instagram and other platforms.
• Write and source content that reflects our brand tone and visual style.
• Respond to DMs and comments in alignment with our guest service tone.
• Maintain and optimize a content calendar, track performance, and adjust strategy.
• Coordinate with influencers, repost user generate content and drive growth.
• Track insights and performance to inform future content and direction.

Guest Communication & Digital Messaging

• Maintain our brand voice across all platforms in guest communications and posts.
• Create, plan, schedule and execute email marketing campaigns.
• Maintain a consistent voice across platforms using templated responses and FAQs
• Collaborate with operations teams to provide timely, accurate, and personalized support.
• Track common feedback and offer insights to enhance the digital guest experience.

Paid Social & Digital Ads

• Plan, schedule, and optimize paid campaigns across Meta, Google, Pinterest, and other platforms.
• Manage budgets and audience targeting to maximize impact.
• Collaborate with creative leads on ad visuals and messaging.
• Monitor performance and make real-time adjustments to improve results and engagement.

Website & SEO

• Manage website updates, seasonal launches, and content refreshes.
• Ensure site is optimized for user experience and aligned with brand aesthetic.
• Support SEO efforts, including metadata, alt tags, and keyword optimization.
• Maintain Google Business Profiles and ensure accurate, guest-relevant information.

General Marketing Support

• Assist with email marketing campaigns (copywriting, visuals, testing, and deployment).
• Support partnerships, influencer outreach, and brand campaigns.
• Coordinate seasonal promotions and storytelling across all digital platforms.
• Maintain consistency across all guest-facing experiences—visual, verbal, and sensory.

What we’re looking for

• 2–4 years of experience in digital marketing, social media, or guest communications.
• Strong copywriting skills that can express calm, clarity, and warmth.
• Experience with social platforms, email tools, and website content management systems.
• Familiarity with digital ad platforms (Meta, Google Ads), and design tools like Canva or Figma.
• Basic understanding of SEO best practices and local SEO (Google Business Profile).
• A visual sensibility aligned with Wódr’s quiet, tactile, and elevated brand identity.
• Bachelor’s degree in marketing, communications or related field is an asset
• Experience in hospitality, wellness, luxury, or boutique lifestyle brands is an asset.

What you can expect from us

• Medical and Dental benefits package
• RRSP Matching program
• Investment opportunities with Westbow Capital
• New home discounts
• Employee discount at Wodr Thermal Spa
• Professional development opportunities
• Supportive team and leadership staff
• Casual and energetic work environment
• Flexible work schedules
• Fun and inclusive company events
• Volunteer opportunities with Westbow Gives Back

At Westbow our vision is to create a world where every person has the skills and opportunities to reach their greatest potential. We value our employees; we are creative and innovative, and we strive to build lasting value in all that we do. We offer a casual and flexible work environment, growth and development opportunities, investment matching and new home discounts.

If this sounds like an opportunity for you, apply today and join in on our fun and inclusive culture! Get the chance to volunteer and work on meaningful initiatives and build a career that builds you.