Senior Ecommerce Manager

Position Overview

Role

We are seeking a strategic and hands-on Ecommerce Manager to take ownership of ecommerce across our brands. This is a high-impact role:

• Over 90% of company revenue flows through our ecommerce websites
• You will directly influence the experience of 15,000+ online customers every year
• You will oversee and optimize the journey behind 500,000+ online orders annually, shipped across Canada and the United States.
  
  

In this role, you will not only optimize key metrics like conversion, average order value, and repeat purchase rates — you will shape the digital engine that powers our business. Reporting directly to the Chief Revenue Officer (CRO), you will collaborate cross-functionally with marketing, development, design, and content teams to deliver measurable growth.

Key Responsibilities

• Manage and oversee end to end digital processes from account creation, purchase to post-sale
• Own ecommerce KPIs including traffic, conversion, average order value (AOV), repeat purchase rate, and average annual spend
• Develop and execute strategies to:
• Increase conversion and average order value
• Launch and manage cross-sell and upsell campaigns
• Collaborate with teams such as marketing and development teams to enhance the customer journey and optimize onsite experience.
• Manage integrations with Salesforce, Magento, Klaviyo, and other ecommerce tools to improve efficiency and performance tracking.
• Analyze performance data and generate actionable insights to drive continuous improvement.
• Prepare and present ecommerce performance reports to senior leadership.
  

Key Qualifications

• 5+ years of experience in ecommerce management (B2B or B2C)
• Proven ability to grow online revenue through conversion optimization, AOV lifts, and retention programs.
• Strong analytical and problem-solving skills with experience using ecommerce analytics tools.
• Demonstrated ability to manage projects cross-functionally with marketing, design, and development resources.
• Experience with Magento, Salesforce, and Klaviyo is an asset.
• Strong written and verbal communication skills.