Paid Media Specialist

Groupe Nordik is the leading creator of wellness spa villages, including the largest spa (Chelsea, QC) and the largest event sauna (Whitby, ON) in North America.

Since opening our doors in 2005, we have grown to now welcome over 500,000 visitors per year across our 3 existing locations (Nordik Spa Village Chelsea (QC), Thermea Spa Village Winnipeg (MB), and Whitby (ON)).

Our team of 700 employees brings our operations to life through their innovative approach to well-being. Each team at Groupe Nordik plays an important role in making our ambitious creations a reality.

Every one of our colleagues is a passionate individual who wants to make a difference. This passion, combined with innovation, allows us to grow.

What You’ll Do:

The Paid Media Specialist plays a key role in the digital side of our operations. They are responsible for managing and maintaining a variety of online advertising campaigns and other e-commerce initiatives. Through their work, they ensure a consistent brand presence across online campaigns while efficiently managing budgets and timelines.

Responsibilities:

• Contribute to the strategy, creation, launch, and optimization of paid marketing campaigns.
• Monitor campaign budgets and performance.
• Continuously analyze and optimize campaigns.
• Collaborate with internal teams for visuals and copy.
• Work with external partners (web agency) to create and/or optimize campaigns.
• Track campaign results, generate reports, and offer actionable recommendations.
• Negotiate digital media buys with various media vendors.
• Manage budgets and costs related to media buying.
• Support brand integration across various markets and campaigns.
• Continuously analyze digital channel performance and provide insights and recommendations.
  
  

To Succeed in This Role, You Will Need:

• A minimum of a university degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in a similar role.
• Bilingualism is essential (French and English) to support our operations outside Quebec.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Experience in programmatic advertising (an asset).
• Familiarity with Google Tag Manager (an asset).
• Familiarity with Salesforce Advertising Studio (an asset).
• Google Ads Certification, Meta Certification, GA4 Certification.
  
  

Your Profile Stands Out Because of Your:

• Analytical mindset and attention to detail.
• Strong communication skills (both written and verbal).
• Good judgment and ability to work independently.
• Agility and creativity.
  
  

Salary & Benefits:

• Competitive salary based on Nordik Group’s salary scale.
• Access to a comprehensive benefits package, including telemedicine.
• Free access to the spa for you and a guest.
• Discounts on food and massage/aesthetic services at our spas.
• Free on-site gym access.
• Warm work environment with free parking and complimentary non-alcoholic beverages.
• Personalized training and development program.
  
  

Work Schedule & Status:

• Full-time position (40 hours/week).
• Hybrid or remote.