Social Media Content Creator

Job Title: Social Media Content Creator (Whirlpool Program)

Location: Mississauga, ON

About Acosta and Whirlpool Canada

Acosta is a leading sales and marketing agency representing top brands across North America. With strong retailer relationships and data-driven strategies, we deliver flexible, tech-enabled solutions that drive measurable results for clients.

In this role, you will be dedicated to supporting Whirlpool Corporation, a leading kitchen and laundry appliance company. Whirlpool’s brand portfolio includes iconic names such as Whirlpool, Maytag, KitchenAid, and JennAir.

As a global leader in home appliances, we are seeking a creative and driven Social Media Content Creator to help elevate our client’s brand presence across platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube.

Role Overview

This role is ideal for a content creator who is passionate about social media, storytelling, and digital engagement. You’ll collaborate with cross-functional teams to develop and execute content strategies that resonate with our audience and align with our brand values.

Key Responsibilities

• Produce engaging short-form videos, graphics, and written content tailored to each platform.
• Attend events and capture content and develop storytelling narratives.
• Represent the brand in video content with confidence and authenticity.
• Monitor and incorporate relevant social media trends.
• Partner with internal teams to plan content calendars and support integrated campaigns.
• Assist with monitoring and responding to comments and messages to foster a positive brand presence.
• Use analytics tools to track content performance and provide insights for optimization.
• Source and adapt user-generated and third-party content that aligns with brand messaging.
• Support regular reporting and post-campaign analysis to inform future strategies.

Qualifications

• 1–3 years of experience in social media content creation (brand, freelance, or personal)
• Proficiency in video editing tools (e.g. Adobe Premiere, Final Cut Pro, or equivalent)
• Strong understanding of TikTok, Instagram, YouTube, and emerging platforms
• Excellent written and verbal communication skills
• Comfortable engaging with online audiences
• Comfortable directing talent and interviewing guests
• Portfolio or social media presence showcasing creative work
• Experience with professional photography, videography and audio equipment (e.g. Cannon Powershot, DSLR camera or vlogging camera or action cameras)

Preferred Skills

• Degree in Communications, Marketing, Media, or a related field
• Experience with Canva, Adobe Creative Suite, Figma, and social media scheduling tools
• Familiarity with content performance metrics and analytics platforms
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong attention to detail and a collaborative, proactive mindset