Director, B2B Marketing (AI-First)

Roadpost


Date: 3 weeks ago
City: Toronto, ON
Contract type: Full time
Why This Role Matters

At Roadpost, we believe that reliable communication beyond cellular coverage can save lives and empower organizations to thrive anywhere in the world. Through our brands Roadpost, BlueCosmo, and ZOLEO, we connect businesses, governments, and adventurers with trusted satellite solutions. With over 135,000 subscribers, we are a mission-driven company known for innovation, growth, and impact.

Roadpost is hiring a strategic, hands-on Director of B2B Marketing to accelerate growth across priority verticals in North America (international to follow). You’ll report to the CMO, partner with the VP of Sales, and lead GTM for all brands. While you’ll touch the full portfolio, the lion’s share of this role focuses on building pipeline and brand momentum for ZOLEO.

We operate an AI-first marketing organization: every workflow has a copilot, every program is instrumented, and decisions are grounded in data. In this role, you’ll not only leverage AI-powered workflows but also shape how Roadpost defines the future of AI-driven marketing - building the playbook for intelligent, data-led growth across industries like construction, energy, utilities, and public safety.


What you’ll do

Lead B2B Marketing Strategy
  • Own the end-to-end B2B growth plan: positioning, ICPs/personas, segmentation, customer journeys, and value narratives by vertical and use case.
  • Build and run integrated campaigns (ABM + demand gen + partner + field) that create a predictable pipeline and expand ARR.
Set the Creative Bar
  • Define “what good looks like” for stories, design, and UX; set brand standards and raise the quality of all assets.
  • Provide clear creative direction and feedback; ensure brand-consistent visuals and landing experiences that convert.
  • Use AI to scale research, message testing, and asset variants, always with human review for brand safety.
Drive a Rigorous Performance Loop
  • Instrument campaigns end-to-end; establish weekly operating rhythms for testing, learning, and optimizing.
  • Drive experimentation (A/B and multivariate), improve conversion across the funnel, and reduce CAC while increasing LTV and velocity.
  • Maintain dashboards tying account intent → activity → opportunity → revenue; enforce SLAs with Sales.
Operationalize Priority Use Cases
  • Launch GTM plays for lone-worker safety, field connectivity, emergency/disaster response, and business continuity with compelling offers, proof (case studies, ROI), playbooks, and partner co-marketing.
  • Equip Sales with AI-assisted playbooks, talk tracks, competitive intel, and vertical kits.
Scale Partnerships & Programs
  • Lead ZOLEO Connect integration partner marketing to drive co-marketing, co-selling, and partner-sourced pipeline.
Run the Business of Marketing
  • Set goals and KPIs (pipeline, win rate, LVR, CAC payback, deal velocity, partner-sourced revenue) and manage budget against outcomes.
  • Build, mentor, and uplevel a high-performing team.
  • Foster tight collaboration with Sales, Product, and Operations.
Qualifications & Skills

Must-Have
  • 8–12+ years in B2B growth/demand/ABM; proven record building pipeline with Sales in complex, mission-critical categories.
  • Strong strategic–creative hybrid skillset: sharp design judgment and storytelling; ability to brief creatives, review work, and uphold a high bar.
  • Deep performance mindset: testing frameworks, funnel analytics, attribution, and conversion rate optimization; comfortable owning dashboards and targets.
  • AI-enabled operator: hands-on experience leveraging generative AI workflows (content ops, scoring/routing, analytics automation) with measurable lift; strong governance instincts.
  • Mastery of modern GTM and mar-tech tools (HubSpot, MAPs, intent/ABM, web analytics, enrichment) and landing-page UX best practices.
  • Collaborative leadership that balances strategy with roll-up-your-sleeves execution.
Nice-to-Have
  • Experience in industries such as construction, energy, utilities, public safety or other mission-critical sectors (logistics, emergency response).
  • International B2B marketing experience, particularly in launching products into new regions.
  • Partner/channel marketing expertise, with a record of driving co-marketing and co-selling growth.
What Success Looks Like
  • Significant pipeline growth across targeted B2B verticals, with measurable improvements in conversion rates, deal velocity, and LTV.
  • ZOLEO and Roadpost brands achieve greater awareness in enterprise and public-sector markets.
  • Sales teams are equipped with AI-assisted playbooks and resources that directly improve win rates.
  • Marketing programs operate on a predictable performance loop, delivering insights and continuous optimization.
  • A high-performing team that thrives in Roadpost’s AI-first, mission-driven culture.
What We Offer
  • Competitive Pay: $130,000 - $160,000 annually, based on experience and impact.
  • Performance Bonuses: Earn personal bonuses and company rewards for delivering great results.
  • Flexible Work: A hybrid model (3 days in office/week) that balances collaboration and lifestyle flexibility.
  • Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs.
  • Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well.
  • Learning & Development: A continuous learning environment with a professional development budget.
  • Inclusive Culture: A values-driven, collaborative, and supportive workplace.
Note: We welcome portfolios or work samples that showcase your ability to drive B2B growth, creative storytelling, and innovative marketing programs.

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