Social Media Coordinator

Number of weeks: 8
Hours per week: 35
Hourly pay: $16.55
This position is funded by Employment and Social Development Canada through the Canada Summer Jobs
program

Reporting to the Executive Director, the Social Media Community Manager will play an
integral role with the team ensuring that campaign touchpoints are catered to optimally. By
building and nurturing a digital community through meaningful dialogue and engagement,
MACC can continue to grow, generating awareness, advocacy, and mobilisation to support
our vision of an equitable society.

YOUR DAY TO DAY
• Enable real-time communications and enhance volume, velocity, and quality of the
organisation’s social media, web and email communications channels/platforms.

• Lead the community management of all social media & email/web channels/platforms

through active content development, publishing, monitoring, listening, community
engagement and reporting.

• Support the development and lead the deployment of a social media, audience

engagement & email strategy through research, insights, benchmarking, messaging, and
audience identification.

• Collaborate with internal stakeholders and external agencies as needed to develop fresh,

ongoing multimedia content (Copy, Infographics, Images, Videos, E-newsletters, Podcasts,
etc.) relevant to audiences according to defined segmentation, channel-type, and journey
stage. Works closely with MACC summer student intermediate graphic designer.

• Support the strategy development and actively manage the email marketing lifecycle

(Campaign Email Journeys/Messaging/Publishing/Scheduling/Engagement).

• Provide insights based on data (keyword/industry/research/trends) to inform content

marketing strategy and collaboration with content contributors to create impactful,
objective-oriented content.

• Discover and explore digital trends, best practices, relevant competitor/industry

approaches, new solutions and opportunities that can contribute to strategic objectives
and/or audience experience YOU ARE THE RIGHT FIT IF YOU HAVE
• Post-secondary education in Communications/Business/Marketing/Public Relations or
Journalism.

• Proven digital community management experience.
• Experience in building and managing email marketing/advocacy/mobilization campaigns.
• Working knowledge of Bloomerang, Buffer, Canva, Instagram, LinkedIN, Facebook and

Twitter

• Deep understanding of digital and social media realms; passionate about generating and

sharing content and new technologies.

• Strong written copywriting and content creation (Social Media/Email/Web) skills.
• Strong interpersonal skills, comfort, and ability to build collaborative relationships with a

variety of external and internal stakeholders.

• Fully bi-lingual (EN/FR) writing capabilities are a plus.