Brand and Content Manager

Position Snapshot

Business area: Nestlé Nespresso

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A Little Bit About Us

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp certification - joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate

What to Expect:

What to Expect:

We are seeking a highly strategic and creative Brand Strategic & Content Planner to define and drive our brand positioning and communication strategy. This role is responsible for shaping the brand message house, content strategy, and consumer activation plans across the full brand ecosystem. The ideal candidate combines strategic rigor with creative flair—able to design impactful executions that amplify category drivers, build awareness, drive consideration, and ultimately convert consumers.

A day in the life:

Brand Strategy & Positioning

• Define and refine the brand’s strategic positioning in line with company vision, business objectives, and consumer insights.
• Develop and maintain the brand message house, ensuring clarity, consistency, and resonance across audiences and channels.
• Identify and amplify category drivers, ensuring the brand leads conversations that matter to consumers and the industry.
• Partner with leadership and cross-functional teams (media, digital, PR and more) to embed brand strategy into business priorities and marketing plans.
  
  

Communication and Content Strategy

• Develop a communication strategy to improve brand equity throughout the complete consumer journey—spanning awareness, consideration, and conversion.
• Develop the content strategy (tone of voice, storytelling pillars, thematic frameworks) and ensure it is actionable across paid, earned, owned, and shared touchpoints.
• Translate strategic intent into impactful executions and topspin ideas that disrupt the category while staying relevant to local audiences.
• Ensure seamless integration of brand messaging across digital, social, retail, experiential, CRM, and PR channels.
  
  

Audience Understanding and Activation

• Leverage data, insights, and cultural intelligence to deeply understand audiences, their behaviors, and motivations.
• Develop brand activations that are audience-first, ensuring engagement, relevance, and resonance at every touchpoint.
• Anticipate trends, cultural shifts, and competitive dynamics to keep brand communication forward-looking and impactful.
  
  

Planning and Execution

• Transform brand messaging and communication approach into practical content strategies, editorial schedules, and activation frameworks.
• Collaborate with creative, media, digital, and PR teams to ensure strategic alignment and flawless execution.
• Lead and manage cross-functional collaboration with internal teams at HQ and North America (NAM) to ensure alignment and timely execution of brand initiatives.
• Oversee project timelines, deliverables, and resource allocation to ensure flawless execution across all touchpoints.
• Serve as the lead contact for external creative and production agencies, ensuring outstanding content quality, timely delivery, and budget adherence.
• Challenge partners to elevate creative output and ensure local relevance of global campaigns.
• Establish and track important metrics to measure brand performance, content efficiency, and audience impact across the funnel.
  
  

Team Leadership

• Manage and mentor a team of two content and brand specialists, encouraging a collaborative and high-performance culture.
• Provide strategic mentorship, feedback, and development opportunities to support team growth and excellence.
  
  

Role Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of experience in brand strategy, content planning, or communications strategy (agency or in-house).
• Proven expertise in building and implementing brand positioning frameworks, communication strategies, and message architectures.
• Demonstrated ability to develop innovative, socially impactful projects that encourage recognition, contemplation, and action.
• Strong audience insight and consumer activation capabilities.
• Excellent strategic thinking, storytelling, and communication skills.
• Collaborative mindset with experience influencing cross-functional teams and external partners.
• Strong project management and team leadership skills
  
  

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
  
  

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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