Head of Product Incubation

On-Target Earnings: $140,000 - $180,000

Location: Kelowna, BC (In-studio)

About Us

Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for “good enough”? At Martell Ventures, we don’t just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.

This isn’t a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you’re looking for incremental improvements or a steady 9-to-5, this isn’t the role for you. But if you’re hungry for growth, opportunity, and impact—and you love the thrill of building from zero to one, welcome home.

Our Core Values

• High Velocity Execution: We move fast, make data-driven decisions, and prioritize impact over process.
• AI-First Mindset: Every investment and incubation initiative must leverage AI to create leverage and efficiency.
• Customer-Driven Development: We invest in products we can use ourselves and scale through our network.
• Radical Ownership: Every team member is responsible for delivering results and making an impact.
  
  

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

• 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
• Application review
• 15-minute intro call
• Strengths assessment – how you learn and do
• In-person interview – values and culture fit
• Paid test project – work with us, like you're already on the team
• Final call with our CEO
• Offer – if we’re both excited, we move forward fast
  
  

About the Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio, you will recruit elite Business Leader / Technical Leader pairs, drive presales, oversee GTM launches, and take ventures from Day 0 to $1M ARR within 12 months.

You will be fully embedded inside Martell’s incubation system, equipped with distribution (Dan Martell’s network), proven playbooks, and a dedicated support team. Your mandate: incubate one company per month, ensuring each hits F10/F50 milestones on schedule.

What You’ll Do

Founder Recruiting & Onboarding

• Source, vet, and onboard elite Business Leaders & Tech Leaders for new ventures.
• Run recruiting pipelines, interviews, and founder-market fit assessments.
• Structure compensation & equity frameworks using Martell Ventures templates.
  
  

Incubation Execution

• Drive ventures through the 90-Day Sprint (MeVO → F10 → F50 → F100+).
• Oversee validation, presales, and first 50 customer launches.
• Build scorecards, run standups, and track weekly L10s for accountability.
• Continuously refine the incubation system—optimize with each cycle to scale incubation as a machine.
  
  

Go-to-Market & Distribution

• Coordinate with Dan Martell’s media team to secure pitches and distribution.
• Design and execute outbound playbooks (cold email, LinkedIn, DMs, partners).
• Support creation of media assets (decks, Looms, one-pagers) that convert early adopters.
  
  

Operational Systems

• Stand up CRMs, ad accounts, shared drives, and reporting systems for each venture.
• Manage NDAs, term sheets, onboarding templates, and equity frameworks.
• Ensure all IP, contracts, and budgets comply with MV standards.
  
  

Investor & Customer Interface

• Support preparation for presell pitches, customer demos, and investor updates.
• Maintain founder accountability with weekly scorecards & KPIs.
• Protect Martell Ventures’ and Dan Martell’s brand by ensuring validation before public launches.
  
  

What You Bring

Required Qualifications

• Proven zero to one operator. You’ve built or scaled products from idea to real revenue.
• Recruiter and closer. You know how to spot A-players, win them over, and set up fair equity structures.
• Sales-first mindset. You’re comfortable running presell calls, pitching SMBs, and closing early deals yourself.
• Product instincts. You know how to test, validate, and ship quickly without overbuilding.
• System builder. You love checklists, playbooks, and turning messy processes into repeatable machines.
• High agency. You move fast, take ownership, and don’t wait to be told what to do.
  
  

Preferred Qualifications

• Experience in venture studios, accelerators, or high-growth SaaS.
• Hands-on with modern tools (HubSpot, Webflow, Mixpanel, AI automation).
• Strong financial chops. Can model equity, comp, and unit economics.
• Polished storyteller. Can pitch customers, investors, and partners with confidence.
  
  

You're a Great Fit If You…

• Relentlessly resourceful. You figure it out, no excuses.
• Customer obsessed. You test with the market before scaling.
• Accountable. You own outcomes, not activity.
• A force multiplier. You make everyone around you better.
• Are hungry for more than a job, you want a mission
  
  

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine