Head of Product Incubation

Martell Ventures


Date: 21 hours ago
City: Kelowna, BC
Contract type: Full time

About Martell Ventures


Martell Ventures is not a typical venture studio. We launch AI-native companies that solve painful, urgent problems for SMBs. Every venture goes through our 90-Day Incubation Sprint, moving from MeVO → F10 ($100K presell) → F50 ($500K run-rate) on the path to $10M ARR in under 36 months.


We don’t bet on ideas—we bet on elite operators.


The Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio: recruiting elite Business Leader/Technical Leader pairs, driving presales, coordinating GTM launches, and taking ventures from Day 0 to $1M ARR within 12 months.

You will be embedded inside Martell’s incubation system, equipped with distribution (Dan Martell’s network), playbooks, and a dedicated support team. Your mandate is to incubate one company per month, ensuring each hits F10/F50 milestones on schedule.


What You’ll Do

Recruit & Onboard Founders

  • Source, vet, and onboard elite Business Leaders and Tech Leaders into new ventures
  • Run recruiting pipelines, interviews, and founder-market fit assessments
  • Structure compensation and equity frameworks (per MV templates)


Incubation Execution

  • Drive each venture through the 90-Day Sprint (MeVO → F10 → F50→F100+)
  • Oversee validation, presales, and first 50 customer launches
  • Build scorecards, run standups, and track weekly L10s
  • Continuously refine the incubation system — focus on building the process, optimizing improvements with every pass, and turning the sprint into a scalable machine


Go-to-Market & Distribution

  • Coordinate with Dan Martell’s media team to schedule pitches and secure distribution to his audience
  • Design and execute outbound playbooks: cold email, LinkedIn, DMs, and partner campaigns
  • Support creation of media assets (1-pagers, Looms, decks) to convert early adopters


Operational Systems

  • Stand up shared drives, CRM pipelines, ad accounts, and reporting systems for each new venture
  • Manage variable compensation structures, NDAs, term sheets, and onboarding templates
  • Ensure all IP, contracts, and budgets are in compliance with MV standards


Investor & Customer Interface

  • Support preparation for presell pitches, customer demos, and investor updates
  • Maintain founder accountability through weekly scorecards and KPIs
  • Protect Martell Ventures’ brand and Dan Martell’s reputation by ensuring products are validated before public launches


Who You Are

  1. Operator DNA — Proven track record in scaling early-stage ventures or leading zero-to-one launches
  2. Recruiter & Closer — Can spot A-players, convince them to join, and set up win-win equity structures
  3. Process Builder — Loves checklists, templates, and turning chaos into repeatable systems
  4. Sales & GTM Muscle — Comfortable running presell campaigns, pitching SMBs, and closing early deals
  5. High-Agency Executor — Thrives on speed, accountability, and moving the ball forward daily
  6. Founder Mindset — Obsessed with hitting milestones ($100K F10, $500K F50, $10M ARR in 36 months)
  7. Positive Force Multiplier — You bring a resilient, positive mental attitude, take 100% accountability for outcomes, inspire others to operate at a higher standard, and elevate teams to achieve their full potential.



What Success Looks Like

  • Incubating 1 new product per month with Business Leader/Technical Leader pairs onboarded
  • Ventures hitting $100K presell (F10) within 20 days for validation
  • Ventures hitting $500K revenue run-rate (F50) within 90 days
  • At least 3–5 ventures scaled to $1M ARR within your first year
  • Path to $10M ARR within 3 years across each launched company
  • The incubation system itself improves with every cycle — playbooks sharpen, processes become more efficient, and the machine gets stronger with each pass


Why Join Us

  • Work alongside Dan Martell and a team of 8-figure founders
  • Access to capital, distribution, and execution playbooks from Day 0
  • Founder-level upside without the solo-founder risk
  • Opportunity to shape AI-first companies that transform SMB markets


Compensation: Competitive base + performance bonuses + equity participation in incubated ventures

Location: Kelowna, BC

Reports to: Managing Partner, Martell Ventures

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume