Senior Director, Marketing, Communications and Web Services

Are you a senior Marketing and Communications leader with public sector experience, looking to drive strategic outcomes and make a difference in BC? Look no further than HEABC, the Health Employers Association of British Columbia.

We are proud to offer

• In office or hybrid work environment – flexibility that suits your needs
• Competitive salary
• Four weeks of vacation, earned in your first year of employment & 13 statutory holidays
• Comprehensive health & dental benefits, with immediate coverage upon starting
• Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members
• Training and development opportunities – HEABC supports your continuing education & growth
• A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity
• The opportunity to make a positive contribution to the BC health care system through your work

The Health Employers Association of BC (HEABC) represents a diverse group of over 200 publicly funded health care employers. We both lead and support strategic health human resources (HHR) and labour relations (LR) initiatives on behalf of British Columbia’s publicly funded health employers. HEABC is responsible for negotiating provincial agreements for 138,000 unionized health care employees including nurses, physician residents, ambulance paramedics, and health science professionals. HEABC is also responsible for the administration of several branded HHR programs on behalf of the province, including Health Match BC, Locums for Rural BC, Practice Ready Assessment BC, and the BC Care Aide and Community Health Worker Registry. These programs rely on strong marketing and communications to help achieve their goals.

Join our highly talented team in a culture of learning, innovation, and visionary thinking. The successful candidate may be permitted to work in a hybrid model (combination of in-office and flexible work location) and will live within commuting distance of our Vancouver office.

For more information, visit www.heabc.bc.ca

OPPORTUNITY:

Reporting to the Vice-President, HR Services and Strategies, the Senior Director, Marketing, Communications and Web Services (the Senior Director) leads all strategic marketing and communications services that support the goals of HEABC, its managed programs, and the broader health system. As a key organizational leader, the Senior Director applies advanced competencies in internal and external communications, branding and positioning, marketing strategy, web design and digital content development, change management, and visual storytelling.

The successful candidate for the role of Senior Director will be a confident communicator and skilled presenter, who is able to distill complex issues into accessible, compelling content for diverse audiences. By building and overseeing a Centre of Excellence model, the Senior Director ensures the delivery of integrated, responsive, and evidence-informed marketing and communications support to a range of portfolios and initiatives. The Senior Director also provides expert advice and mentorship to staff and project teams, fostering a culture of creativity, innovation, and service excellence.

Responsibilities:

• Leads a team of marketing and communications professionals in the development and implementation of internal and external marketing and communications strategies. Ensures staff are supported, safe, healthy and work-enabled.
• Oversees the design, execution, and measurement of marketing campaigns (digital, print, events, partnerships, etc.) for HEABC’s managed programs.
• Negotiates, executes, and manages vendor contracts related to marketing and digital services.
• Leads the creation and implementation of a cohesive “house of brands” strategy that highlights the value of each individual program, while reinforcing a unified, professional experience for partners and audiences.
• Provides executive oversight for internal and external communications for all departments within HEABC, developing communications strategies in support of corporate priorities.
• Provides leadership to the organization in the areas of issues management, media relations, member communications, and program-related communications.
• Monitors industry and public sector trends in marketing, applying best practices and continuously improving brand management and outreach effectiveness.
• Provides strategic oversight of HEABC’s website and all managed program websites, ensuring alignment with public sector guidelines.

Required Education, Experience and Skills:

Master’s degree in communications, public relations, marketing or related field. A minimum of ten to fifteen (10-15) years of recent, related experience in a complex environment, including experience in management and/or leadership roles, or an equivalent combination of education and experience.

The successful candidate:

• Has previous experience leading a marketing and communications team.
• Has a thorough understanding of the political and health care environment in British Columbia.
• Has the ability to be flexible and creative in problem solving and provide strategic consultative advice.
• Facilitates resolutions within unclear guidelines and established frameworks.
• Demonstrates the ability to be flexible, handle multiple projects simultaneously, organize, plan, and execute work within demanding work schedules and within critical timelines.
• Demonstrates superior oral, written and presentation skills, including the ability to collaborate, facilitate, and persuade others.
• Demonstrates the ability to interact with senior executives to present difficult/sensitive issues and solicit input to resolve complex issues.
• Has experience in government relations (preferred).
• Has healthcare communication experience (preferred).

This position is well suited to an individual interested in pursuing a career in an interesting segment of the public sector, and who values the opportunity to make a positive public contribution through their work.

Salary Range: $128,298 to $184,428

Typical Hiring Range: $128,298 to $160,372

In determining salary, HEABC considers many factors including the successful candidate’s skillset and experience as well as internal equity. The final salary offer will be at HEABC’s sole discretion and presented as part of a competitive total compensation package.

HOW TO APPLY:

If you’re looking for a fulfilling and challenging career within a dynamic organization, please submit a cover letter and resume outlining your experience at: https://healthemployersassociationofbc.bamboohr.com/jobs/

At HEABC, we are committed to promoting reconciliation with Indigenous Peoples, creating a diverse workforce, enhancing inclusion, and removing barriers to accessibility in the workplace. These commitments advance our work with our members and government to create the human resources and labour relations environment necessary to deliver high-quality health care.

HEABC welcomes all qualified candidates to apply and encourages applications from qualified candidates who identify as members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including Indigenous identity, race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, or age.

We wish to thank all applications for their interest and effort in applying; however, only those candidates selected for an interview will be contacted.