2026 Winter Co-op Retail Marketing
General Motors
Date: 2 weeks ago
City: Oshawa, ON
Contract type: Full time
Job Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum [depending on stakeholder needs]. Occasional travel within Canada may be required.
About GM
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential.
Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.
Role Summary
As a co-op student on the Retail Marketing Team, you will support GM Canada’s national retail marketing efforts, contributing to the planning, execution, and communication of retail campaigns and initiatives. Working closely with the Retail Communications & Operations Manager and broader team, this role offers hands-on experience in campaign coordination, partnership management, and cross-functional collaboration. The successful candidate will gain exposure to high-impact programs such as national Retail Events and GM’s exclusive partnership with Costco Canada, while developing foundational skills in marketing operations, stakeholder engagement, and strategic planning.
Key Responsibilities
NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers
General Motors of Canada values diversity and is an equal opportunity employer.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum [depending on stakeholder needs]. Occasional travel within Canada may be required.
About GM
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential.
Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.
Role Summary
As a co-op student on the Retail Marketing Team, you will support GM Canada’s national retail marketing efforts, contributing to the planning, execution, and communication of retail campaigns and initiatives. Working closely with the Retail Communications & Operations Manager and broader team, this role offers hands-on experience in campaign coordination, partnership management, and cross-functional collaboration. The successful candidate will gain exposure to high-impact programs such as national Retail Events and GM’s exclusive partnership with Costco Canada, while developing foundational skills in marketing operations, stakeholder engagement, and strategic planning.
Key Responsibilities
- Assist in the preparation and coordination of monthly Retail Planning Meetings (RPM), including data consolidation and presentation support.
- Contribute to the execution of retail go-to-market strategies, including agency briefings, field communications, and retail campaign launches.
- Support the management of GM Canada’s exclusive Costco partnership, including coordination of program execution, development of marketing materials for Costco channels, and analysis of program performance through data reporting and insights.
- Help draft and distribute retail dealer communications, such as Retail Playbooks and Field Net materials.
- Assist in the coordination of Executive Retail Messaging, supporting monthly communications to senior leadership and dealer networks.
- Conduct research and provide insights to support retail campaign optimization, including competitive analysis and consumer trends.
- Support the tracking and reporting of program performance, contributing to post-launch reviews and continuous improvement efforts.
- Assist in the development and rollout of the annual Dealer Graphics Program, working with brand and agency teams to create a comprehensive suite of materials for deployment across the Canadian Dealer Network.
- Currently enrolled in a post-secondary program or in 3rd or 4th year of study in Business, Marketing, Communications, or a related field.
- Available for a 12-month term.
- Strong written and verbal communication skills.
- Highly organized with strong attention to detail and ability to manage multiple tasks.
- Proactive and collaborative mindset, with a willingness to learn and contribute.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Bilingualism (French) is not required but considered an asset.
NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers
General Motors of Canada values diversity and is an equal opportunity employer.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resume