Director, Retail
OEG Inc.

OEG Sports & Entertainment delivers North America’s leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL’s Bakersfield Condors. OEG operates Rogers Place, North America’s premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.
Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive to WIN. ON and OFF the ICE.
About the Role:
Reporting to the VP, Marketing, the Director, Retail will focus on driving retail revenue in all ICE District Authentic channels; the flagship store, arena and ICE District outlets and www.icedistrictauthentics.com. While working with Rank + Rally on providing a great fan shopping experience, the Director, Retail will be responsible for growing OEGSE’s retail presence and ensuring the Oilers and Oil Kings brands are properly represented, through licensed merchandising opportunities.
Your Focus in this Role:
- Foster a culture of excellence and maintain the productive working relationship between OEGSE and our retail partner Rank + Rally.
- Drive revenue in order to achieve annual contribution targets for OEGSE.
- Engage with cross-functional leaders to align retail and OEG priorities.
- Be an advocate for retail and share critical insights and feedback with VP, Marketing and OEGSE leadership.
- Manage strategic plans, lead execution and support OEGSE vision while holding retail partner accountable to deliver results.
- Evaluate and identify business opportunities, utilize strategic initiatives and industry trends to increase profitability, maximize sales per square foot, grow the online channel and enhance the fan experience.
- Identify market opportunities and develop growth strategies.
- Establish relationships with the league, teams and vendors.
- Uphold OEG retail standards and expectations and visual merchandising standards.
- Manage and control retail expenses and budgets.
- Work up to 85% of OEG events. Including but not limited to: Oilers & Oil Kings games and live event.
Who You Are:
- You’re a positive person with a customer-centric focus.
- You’re a self-starter that is excited by autonomy and has a relentless drive to exceed expectations.
- You’re open-minded and don’t mind adjusting on the fly.
- You believe in a team-first mentality, and you thrive in a collaborative, egoless environment.
- You’re organized, have a keen eye for detail, and incredible time management skills.
- You have a talent for building great working relationships at all levels within an organization.
- You lead with integrity and honesty to support company culture and demonstrate company values.
- You have the ability to work evenings and weekends as required by OEG’s event and promotions schedule.
- You have an approach that focuses on solutions and continuous improvements.
- You have created and led high functioning and high performing teams.
Education, Experience and Skills:
- University or college degree or diploma
- 5+ years of experience in the retail merchandising and sales field with a track record of improved results and deploying effective strategies
- Experienced supplier negotiator
- Proficient in Microsoft Office software
- Familiar with retail store POS systems and reporting
- Experience with Financial reporting
What’s in it for you?
- 100% Employer Paid Benefits + RSP Matching Program
- Oilers, Oil Kings, and Live Entertainment Ticket Options
- Healthcare and Lifestyle Spending Account Options
- On-Site Parking and Transit Allowance
- On-Site Gym
- Beautiful Office Space located Downtown Edmonton within Rogers Place - with easy access to the LRT!
- Social Work Culture + Employee Events
Next Steps:
Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.
Stay in Touch!
Official Edmonton Oilers Website | NHL.com
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