Brand Manager - 12 month contract (2 positions)

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif, Folgers and Milk-Bone as well as leading brands exclusive to Canada including Robin Hood, Five Roses, and Carnation.

At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Our Company remains rooted in the values established at our founding and as defined by our Basic Beliefs and Our Commitment to Each Other. For more information about our Company, visit jmsmucker.com.

Position Title: Brand Manager – 12 month contract (2 positions)

Location: Markham, ON (Hybrid)

Reports To: Marketing Director or Senior Brand Manager

Position Summary

Reporting to the Director of Marketing, assume a leadership role in the management of the brand(s), setting the annual strategic direction for the brand(s) including the development of annual business and marketing communications plans as well as building an innovation pipeline. Execute plans and product launches with excellence via strong project management, communication and collaboration abilities. Conduct ongoing evaluation of said brand strategy leveraging your strong analytical skills, course correcting as required to achieve sales, market share and profit targets.

Insights/Analytics

ESSENTIAL JOB FUNCTION SUMMARY

• Prepare and present (or in some cases support Assistant Brand Manager) ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
• Work with insights team to develop consumer and shopper research strategies and assets
  
  

Marketing Communications

• Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with our consumers and shoppers including:
• Creating the brief through to execution of the initiatives in conjunction with internal and external agency stakeholders
• Leading advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations
  
  

Planning/Strategy

• Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities
• Lead development of annual strategies and business plans
  
  

Retailer Strategy

• Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations
  
  

Innovation

• Develop innovation strategy and multi-year pipeline
• Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply
• Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes
• Budget Management: Manage expenses within brand budget
  
  

Qualifications

• Undergraduate degree or diploma
• Minimum 2 years experience as an assistant brand manager
• Strong communication, project management and creative problem-solving skills
• Demonstrates proficiency in both strategic thinking and attention to detail
• Works well within cross-functional team environment
• Adept at managing multiple projects with competing deadlines and resource needs
• Takes initiative and demonstrates ability to work independently
• Proficiency in financial statements including Profit & Loss statement
• Adept in analyzing and deriving insights from multiple sources of data
• Proficient Microsoft office software (powerpoint, excel, word)
• Some local day travel required, potential for overnight North American travel 1-2 times annually
  
  

We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.

Smucker Foods of Canada Corp. is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs. Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.