Marketing Manager

GFL Environmental Services Division is seeking a highly-skilled Marketing Manager to join our growing team.The Marketing Manager requires a varied skillset including both a business and technical focus. This position includes development and implementation of printed and digital materials such as flyers, brochures, slicks, sales & marketing collateral, informative pieces, news and press management, event planning, and customer notification materials. In additional this position will work closely with the Information Technology Services team regarding SEO, Social-SEO, social media, online content management, and website content.

Key Responsibilities:

• Assist the Director of Marketing in managing brand integrity to ensure that all brand standards are met by branches across the company.
• Manage all document and collateral creation from the conceptual phase, through developmental, and into printing, ensuring all documents are ready for print while maintaining brand requirements.
• Create and manage content for graphic designs, videos, content, and all other means of communication.
• Develop marketing campaigns & materials, service awareness, direct mail, email broadcast, press releases, generate social media content, digital content management, and other materials related to both digital and print based service offerings
• Assist in the development of and standardization of marketing materials for both internal and external use.
• Assist with development of digital marketing
• Assist in coordinating community events to increase brand presence
• Perform and manage research projects that answer particular business questions as it relates to Social Media, and digital marketing materials
• Track and report on digital campaigns and web services and measure & report on all online information using tools like Google Analytics, and others as required; adjust tools and reporting accordingly to the business needs.
• Work closely with IT to Maximize Web Presence & ensure proper adherence to evolving web rules set out by the leading SERPs including the coordination of statistical information for web sites
  
  

Additional Responsibilities:

• Maintain a positive attitude, and promote the Waste Industries image by focusing on cooperation, employee partnership and positive telephone and email manners.
• Ensure the workspace area is neat and orderly and ensure proper greeting of all visitors.
• Conform in all respects with applicable federal, state, and local laws, regulations, ordinances and other orders and to all company policies, procedures, and directives from supervisors.
• Perform other duties and responsibilities as required or requested by management.
  
  

Knowledge, Skills and Key Competencies:

• 4 year college degree (Information Technology, English, Marketing)
• 2+ years business & technical experience
• Prior experience in internet based culture and the solid waste industry
  
  

Knowledge, Skills and Abilities:

• Strong computer skills that includes reporting software and business intelligence, Search Engines, Web Browsers, and technical tools (including but not limited to: proficiency in Adobe Suite of tools such as Illustrator & Photoshop; Articulate, Flash + the ability to learn new tools quickly); Strong Independent Learning Skills, Training/Teaching Skills
• Strong knowledge of search engine algorithms and ranking strategies
• Ability to deal with complex technical communication
• Experience in creating wire frames and web site/pages prototypes
• Proficient with Microsoft Office Package (Power Point, Access, Word, Excel)
• Must have excellent Power Point skills and be able to take concepts/content and turn them into presentations
• Excellent skills in the Adobe Creative Suite, including Photoshop, Illustrator, Indesign, and Premiere Pro.
• Experience with Social Media (Facebook, Twitter, LinkedIn, YouTube, and others as required)
• Exceptional written as well as verbal communication skills
• Work independently with all employees and management including senior executives
• Exceptional knowledge of sales, business and marketing processes
• Strong business reporting, project management and writing skills
• Proficiency in the use of with media tools
• Working knowledge of web development tools
• Work well in a fast-paced environment with critical thinkers
• Work with outside vendors to purchase materials as required
• Project Management, strong Organizational & Analytical skills, ability to manage multiple projects team player
  
  

General

• Demonstrate success as a proactive team member able to anticipate company and users needs and/or problems along with solutions
• Possess excellent leadership, customer service and communication skills
• Demonstrate ability to effectively communicate with others verbally and in writing
• Can find and implement tools for reporting on a digital space, including metrics drawn from Google Analytics and similar tools.
• High Attention to detail and quality, action oriented, ability to work within stringent deadlines
• Strategic thinking and analytical skills required
• Strong organizational skills with the ability to consolidate and integrate a wide range of inputs
• Ability to implement solutions to general and specific customers concerns
• Ability to work in a fast paced environment, meet time deadlines and perform under pressure
  
  

Physical/Mental Demands

• Must possess ability to stand, walk, sit, use hands and fingers, reach, talks and hear
• Visual requirements include close vision, peripheral vision and ability to adjust focus
• May be required to work more than 40 hours per week with all extra hours will be handled as on a flex schedule/as-needed basis.
  
  

Working Conditions:

• Will be based out of corporate office but will work wherever most effective given the active project, including visiting vendors, branches, and various other locations pertaining to brand development and management.
• Noise level is whatever is around at the time from high to low. Specialty equipment not necessary in normal conditions, but should a site visit require it, it will be provided.
  
  

#GFLTALENT

We thank you for your interest. Only those selected for an interview will be contacted.

GFL is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, please contact [email protected]