Data Product Manager

Work Location

Edmonton Office

About SNDL

SNDL is the largest private sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, and Spiritleaf. As a licensed cannabis producer, SNDL also has indoor state-of-the-art grow-op facilities to supply wholesale and retail customers under a cannabis brand portfolio that includes Top Leaf, Sundial, Palmetto, Spiritleaf Selects, and Grasslands. SNDL's investment portfolio seeks to deploy strategic capital through direct and indirect investments and partnerships throughout the global cannabis industry.

Job Overview

As a Data Product Manager, you manage the full lifecycle of data products—from inception and strategy through development, launch, adoption, and iteration. Your role transforms data into high-value, consumable data products that support business objectives and operations, enables data-driven decision-making, drives data innovation and adoption, and generates measurable value. This position requires strong product thinking, technical fluency in data engineering, and a product-customer-value mindset.

Key Responsibilities

Product Strategy & Lifecycle Management

• Manage the vision, strategy, and value proposition for data products aligned with business strategies, goals and operations.
• Own the product lifecycle: ideation, prioritization, MVP definition, roadmap planning, development, go-to-market, and product iteration.
• Establish product-market fit by identifying data product use cases with measurable value and clear customer demand. Engaging our data consumers is a key responsibility.
• Create and maintain data product portfolios with associated KPIs and value tracking models.
• Continually engage with stakeholders to understand data demands and business objectives that drive the data product roadmap and its priorities.
  
  

Data Product Development & Engineering Partnership

• Collaborate closely with data engineers and architects to design scalable, secure, and reusable data products (e.g., APIs, curated datasets, analytics models).
• Define and oversee SLAs, data contracts, lineage, documentation, and testing strategies.
• Be a data product development leader including story refinement, sprint planning, and release cycles in partnership with business stakeholders and data engineering.
  
  

Go-to-Market, Adoption, and Enablement

• Drive product launch plans, adoption strategies, enablement content, and internal marketing. This role drives data and analytics adoption and culture.
• Serve as the product evangelist, working cross-functionally with SNDL’s business units and stakeholders to create innovative and valued data products
  
  

Metrics, Governance, and Value Realization

• Define and monitor product success metrics: adoption, satisfaction, time-to-insight, revenue, cost savings, etc.
• Ensure compliance with data governance, privacy, and regulatory frameworks.
• Continuously improve products based on performance insights, customer feedback, and evolving needs.
  
  

Required Qualifications

• Bachelor’s or Master’s in Computer Science, Data Science, Engineering or a related technical field
• 5+ years of experience in data product management, digital product management, or senior-level data engineering roles.
• Strong knowledge of data pipelines, cloud data platforms, data modeling, and modern analytics tooling (e.g., Microsoft Fabric, Power BI).
• Experience working with stakeholders to shape and prioritize product features and roadmaps.
• Demonstrated ability to manage complex products with multiple stakeholders and dependencies.
• Familiarity with data mesh principles and domain-oriented ownership models.
  
  

As a valued member of the SNDL team, you will enjoy:

• Competitive total compensation and incentives.
• An extended benefits package including medical, health spending account and dental.
• An entrepreneurial and innovative environment that fosters growth and continuous learning.
  
  

We are grateful for the interest in this role from all candidates, however we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment To Diversity & Inclusion

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse, and safe workplace where all our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourage applications from individuals from all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.