Marketing & Lead Gen Content Specialist

Why Join War Room?

Joining War Room Means More Than Just Having a Seat At The Table; You’ll Be Part Of a Scaling Company With a Bold Vision And The Team To Back It Up. You’ll Get

• Access to industry-leading experts in programmatic advertising, paid media, and marketing analytics
• The chance to work in a collaborative, brand-forward environment where your voice matters
• Opportunities to lead projects and grow with a team that’s scaling quickly and always pushing the envelope
• A culture that values creativity, kindness, curiosity, and continuous learning
  
  

Direct involvement in shaping marketing strategy and driving growth for some of the best brands in Canada and the USA.

About The Role

War Room is seeking a Marketing & Lead Gen Content Specialist to join our growing team and drive business growth through data-driven campaigns and conversion-focused content.

Reporting to the Marketing Manager, you’ll execute integrated marketing initiatives that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, hands-on role for someone who thrives on variety, takes initiative, and knows how to transform strategy into measurable pipeline growth.

You’ll collaborate with design, sales, performance, and accounts teams to bring campaigns to life. From building outreach sequences and case studies to optimizing HubSpot workflows and supporting event marketing, your work will directly impact pipeline readiness and campaign performance.

Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.

What You’ll Be Doing

Campaign Execution & Management

• Plan, launch, and optimize multi-channel campaigns (email, web, events) designed to generate qualified leads
• Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
• Coordinate with the design team to bring creative assets to life across touchpoints
• Partner with sales to ensure smooth handoff of MQLs/SQLs
  
  

Content Creation & Management

• Write and manage content that drives conversion: outreach sequences, drip campaigns, newsletters, landing pages, and case studies
• Maintain content calendars and ensure alignment with broader campaign timelines
• Oversee website updates, ensuring an optimized user experience
• Create and submit award entries in collaboration with our PR consultant
• Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.
  
  

Segmentation & Reporting

• Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
• Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
• Track and analyze website traffic, impressions, and engagement metrics.
• Work in HubSpot to manage workflows, lead segmentation, and email automation
• Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager
  
  

Marketing Operations & Strategy Support

• Support both inbound and outbound marketing initiatives, helping craft and execute campaigns that generate and nurture leads across the funnel
• Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications
• Help plan and execute guerilla marketing campaigns and other high-impact, creative brand activations
• Coordinate sponsorship opportunities, including research, outreach, negotiation support, and execution in alignment with campaign objectives Collaborate with internal teams on advertising strategies, campaign optimization, and content development (emails, landing pages, social, etc.)
  
  

How Your Impact Will Be Measured

This role is accountable for driving measurable outcomes across campaigns and event marketing.

Success Will Be Evaluated Based On

• MQLs generated from marketing campaigns
• Pre- and post-event engagement rate (e.g. email opens, click-throughs, landing page engagement from invited or captured leads)
• Net-new leads captured via event marketing workflows
• Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)
  
  

Skills + Experience

• 3-4 years of experience in marketing, preferably in a B2B or agency setting
• Experience with HubSpot (workflows, lead scoring, segmentation, reporting)
• Familiarity with Monday.com or similar project management tools
• Experience with event marketing or lead generation strategies.
• Strong writing skills with a sharp eye for detail and brand voice
• A data-first mindset with an understanding of KPIs and performance marketing
• Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
• Experience with CMS platforms (like WordPress) and Google Analytics
• Strong organizational and project management skills
• Able to thrive in fast-paced environments where you constantly wear different hats
• Resourceful, not afraid to make decisions, and you find the answers you need to get the job done
• Entrepreneurial at heart and not afraid to share your ideas
  
  

Bonus Points

• AI experience is an asset
  
  

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

Benefits & Perks

Hybrid work + Summer Hour Fridays

3 weeks of annual paid vacation with tenure increases

Additional paid holiday season break

Paid sick leave

Extended Health and Dental benefits + Wellness spending account

Professional development funding

Retirement savings matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

The Pay Range For This Role Is

59,000 - 70,000 CAD per year(Vancouver)