Marketing Manager

Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

The Marketing Manager will work alongside our North America Marketing Director, Brand team, Canada Sales team, Account Managers, agents, and customers to deliver marketing tools and a robust B2C and B2B marketing and communications program. This role is responsible for setting the regional marketing calendar, providing sell-in toolkits, catalogues and POS, and executing the global marketing campaigns at a regional level. You will be the primary link between the Product Team and our Regional Sales Team, working effectively together as ‘one-team’ to maximize opportunities for the region – all within the confines of our brand guidelines.

You'll be:

Marketing Strategy and Planning

• Producing a robust annual regional marketing calendar, including product launches, campaigns, activations, and communication channels
• Analyzing market trends and customer insights to shape marketing plans, campaigns, and future activities
• Identifying country-specific commercial and cultural moments across Canada to maximize brand impact
  
  

Creative Development & Brand Consistency

• Creating and implementing toolkits for new product collections and capsules in partnership with brand and creative teams
• Coordinating the production of marketing materials—including toolkits, sales decks, and promotional assets—ensuring consistency across all channels
• Developing compelling brand presentations for customers, partners, and distributors
• Working closely with social media and PR teams to align campaign planning and brand objectives
  
  

Partner & Stakeholder Collaboration

• Partnering with the sales team to tailor marketing materials to their objectives and customer needs
• Sharing sales and marketing best practices across key channels and geographies
• Managing strong relationships with Jellycat brand partners and retail marketing teams to deliver on joint initiatives
  
  

Performance and Budget Management

• Measuring and reporting on the effectiveness of regional marketing campaigns, using insights to optimize future activities
• Supporting the Global Marketing Director on budget management, ensuring activities are delivered within budget and aligned with business goals
  
  

You'll have:

• 5—8 years of relevant marketing experience
• Proven trade and consumer marketing experience, ideally within a luxury brand
• Strong knowledge of the Canadian retail landscape
• Experience coordinating the production of marketing materials, including catalogues, toolkits, and promotional items
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget
• A deep understanding of brand guidelines, ensuring consistency across all channels and touchpoints
• Excellent written and verbal communication skills, with confidence presenting to senior stakeholders
• Ability to influence, collaborate, and build strong cross-functional relationships
• A self-starter attitude and passion about marketing, but also a great team player
• A flexible, personable, and positive approach, thriving in high-performing environments
• Fluent or conversational Canadian French (desirable, not required)
  
  

Our Perks & Benefits:

• Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
• Medical, Dental, Vision and other Benefits - Jellycat offers medical coverage through Blue Cross Blue Shield of MN (along with a generous employer Health Savings Account contribution), dental coverage through Delta Dental of MN as well as vision coverage through DeltaVision. Jellycat also offers company paid Short Term Disability, Long Term Disability, Basic Life Insurance, and the opportunity to elect additional voluntary life insurance.
• Safe Harbor Employer Contributions - Upon eligibility, Jellycat contributes 5% to the 401k investment account independent of the employees' elections for individual contributions.
• Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
• Employee Assistance Program - Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program.
  
  

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer
  
  

Compensation Range:

• $90,000 - $115,000 CAD