Technical Director, Digital Marketing

At a bigger agency, this role would be five different jobs: web developer, PPC manager, IT support, martech specialist, and systems admin. At Twin Creek Media, you’ll wear all those hats (without drowning in bureaucracy) and have the freedom to directly shape how our technology and digital advertising runs. If you love problem-solving, learning new tools, and taking ownership, this is your playground.

We’re a small but mighty marketing agency in Kelowna. Our clients are businesses across Canada who rely on us for websites, digital ads, strategy, and a bit of magic. We work hard, move fast, and celebrate wins together. Some weeks will be smooth sailing; others will test your puzzle-solving superpowers. If that excites you, keep reading.

Just in case, you are one of the 250 people that apply from Malaysia, Philippines, Africa, South America, Antarctica, your tree fort..... SORRY. You must be local. We work with lots of remote contractors, but this position is local, in-person, in our office in Kelowna, British Columbia. We've done all remote, all office, and like a hybrid model the best. Small, creative teams that sit in the same room(s) 3 days a week are fast, happy, creative, and efficient. We're not changing our minds about it. 

We’re hiring a Technical Director, Digital Marketing—a senior role that blends web development, Google Ads management, martech troubleshooting, and internal IT leadership. At a larger agency this would be five different jobs, but at Twin Creek Media you’ll own the whole mix: building and launching websites, running ad campaigns, managing domains and DNS, keeping our systems running smoothly, and introducing new tools to make the team better. This is a Director-level position with real autonomy and influence—perfect for someone who thrives on variety, problem-solving, and shaping how an agency’s technology and digital advertising runs.

This is a senior position. $80,000 to $120,000 salary + perks.

Web Development (~40%)

• Build and launch websites in MODX (80%), WordPress (10%), Shopify (10%), plus the occasional basic site in Squarespace. (designs and content are provided).
• QA test every form, feature, and device breakpoint.
• Set up analytics, tags, and conversion tracking.
• Maintain hosting, troubleshoot issues, and update existing/legacy sites.

Google Ads Management (~30%)

• Set up and manage ongoing campaigns for monthly clients if needed (smaller accounts), manage external Google Ads specialists for large accounts (you oversee and troubleshoot as needed)
• Handle technical setup: conversion tracking, remarketing, account linking.
• Work with our writers and coordinators who handle ad copy and keyword research.

Technical Glue (~30%)

• Domains, DNS, and registrar management.
• Liaise with external IT teams when needed.
• Setup and Troubleshoot analytics and martech integrations (Mailchimp, HubSpot, GA4, GTM).
• Keep our internal tech humming: Google Workspace, Asana, MacBook setups, office network, and file server.
• Research and roll out new tools that make the team’s work easier.

• Be able to both work in a team and on your own, take initiative, and own your work
• Think critically; you're not a robot, be fearless, share your ideas, and make things better
• Familiar with using a Mac computer and using Google Suite (Gmail, Sheets, Docs)
• Excellent verbal and written communication; writing skills and strong spelling/grammar
• Enjoy a fast-paced, small-team collaborative environment
• Honesty and integrity—own up to your mistakes quickly and learn from them

• 7+ years of professional web development (MODX/WordPress preferred, or willingness to learn MODX fast).
• E-commerce experience with shopping cart systems such as Shopify, WooCommerce, Lightspeed, and payment gateways like Stripe, PayPal, Moneris.
• Hands-on experience running and optimizing Google Ads campaigns, or experience managing Google Ads teams (you know what to look for, identify issues, etc)
• Solid understanding of website analytics/tracking, DNS records, domains, hosting, backups, and security measures.
• Comfortable with internal IT tasks: MacBook setup, Google Workspace admin, software installs.
• A proven ability to tackle messy problems and find solutions.
• Strong communication skills—able to explain technical things in plain English.
• Curiosity, independence, and the drive to take ownership.

Bonus points if you’ve:

• Wrestled with legacy websites without breaking them.
• Integrated or tested new software tools in a team setting.
• Knowledge in other ad platforms (Meta, LinkedIn, etc.)

• Relevant College/University diploma/degree
• Industry certifications (Google, Meta, etc.)

Flexibility: Hybrid schedule—some office, some home, no clock-watching. We’re in the office as a team Tuesday - Thursdays. Monday and Friday are remote working days, but the office is open.

Variety: One day you’re launching a new site, the next you’re tweaking ads, the next you’re solving a DNS riddle.

Team: Work with smart, creative, genuinely nice humans who have each other’s backs.

Impact: Your work directly helps Canadian businesses grow.

Location: Our office is in Kelowna, and we love it here. Our work schedule is flexible because we love the great outdoors!

Job Type: Full-time, permanent in Kelowna, BC

Salary Range: Competitive, based on skills and experience ($80,000 - $120,000). We’ll talk openly in the interview process.

Perks:

• Monthly cell phone credit (in-lieu of company phone for client calls during remote days)
• Negotiable vacation days and health spending account (get more of what you value most)
• Casual dress (Flannel shirt? Graphic tee? Korean fashion runway? Go for it!)
• $500/year company money to donate to a charity
• Education fund (workshops, courses)
• Fun team lunches, outings, conferences, etc.

Email us: [email protected]