Digital Marketing Specialist

at Pacific Smoke International Inc.

Hybrid (4 day on-site – with occasional travels required)

Do you believe that a company’s success depends on its people? If so, PSI is the place for you! PSI is nothing without the people who build, design, and support it. We’re looking for a Digital Marketing Specialist to join our scaling organization.

At Pacific Smoke International, our mission is to help people quit smoking by providing safer alternatives to traditional cigarettes. As the leading distributor of electronic vaporizers and award-winning vaping products in Canada, we've made significant progress since our founding in 2013. However, we have much more to accomplish for our customers, and we're looking for a culturally aligned Digital Marketing Specialist to join our dynamic team located in Markham.

What’s Important To Us

We are seeking to attract individuals who share and demonstrate our core values: Judgement, Curiosity, Agility, Results, Accountability, Teamwork .

Job Purpose

As a Digital Marketing Specialist at Pacific Smoke International Inc., you will play a key role in maximizing our online sales performance and optimizing the user experience across our ecommerce platforms. You will leverage your expertise in conversion rate optimization, merchandising, email marketing, and lead management to drive revenue growth and enhance customer engagement.

Responsibilities

Website Content Management:

• Coordinate with brand managers to schedule product launches and promotions, and work with web merchandisers to ensure they go live on time and without errors.
• Collect digital assets and copy, ensuring alignment with brand guidelines and tone of voice.
• Optimize category pages, PDPs, PLPs, navigation, search layouts, and promotional/product launch placements to ensure high visibility and minimize clicks, helping users reach their goals quickly.
• Manage request intake forms to ensure all requests are addressed and followed up on (i.e. sales team clarification on a promo)
  
  

Digital Communications

• Plan and coordinate email marketing communications (i.e. newsletters, launches/ promotions, educational content, and announcements)
• Collaborate with SEO teams on on-page and off-page content to ensure consistency in brand tone and visuals.
• Maintain and update content across all digital platforms (i.e. social media and shared media drives)
  
  

Revenue & Conversion Optimization

• Develop and implement strategies to improve conversion rates and maximize revenue across our e-commerce platforms
• Conduct data analysis, A/B testing, competitor, and user research to identify optimization opportunities and prioritize initiatives for maximum impact
• Collaborate with cross-functional teams, including marketing, design, and web development, to implement and constantly improve conversion rates and revenue
• Support the development and structure of CRM platforms to capture data and actionable insights throughout the MQL-to-sales journey
  
  

Reporting Analytics

• Assist with weekly, monthly, quarterly, and annual reporting on all digital marketing efforts, campaigns, and initiatives
• Support on monitoring project status, budget and measuring digital traffic and paid marketing leads
• Conduct market and competitor research to guide campaign strategies and promotion discount decisions to maximize ROI
• Analyze data to identify user drop-off points and recommend strategies to prevent them, while also developing tactics to increase revenue
  
  

To Be Successful You Should Have

• Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
• 3-5 years of experience in ecommerce, digital marketing, and conversion rate optimization, with a focus on B2B sales.
• Proven track record of driving revenue growth and improving conversion rates through strategic ecommerce initiatives.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, MS Clarity, MS Excel, or similar.
• Excellent communication, collaboration, and project management skills.
• Experience working with digital platforms such as Shopify, Magento, NetSuite ERP, Asana/Monday/Jira.
• Experience in lead nurturing and capturing action insights via CRM tools
• Experience working with cross-functional teams and managing competing priorities in a fast-paced environment.
• Strong organizational, presentation, written and verbal skills.
• Verbal and written fluency in English is required.
  
  

What You Can Expect From Pacific Smoke International

At our company, we strive to provide our team members with the best possible support. Here is an overview of the current benefits and perks we offer:

• A total compensation package that includes group benefits program starting from day 1 of joining and year-end performance bonus
• Ongoing learning and development opportunities to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Three weeks of Vacation
• Awards for top performers and employee tenure
• A unique opportunity to build, grow and leave your impact on a US$25-billion industry
• To work with a group of people who are humble, supportive, and care about our customers
• Product at distributor pricing to all employees
• Company events
• EAP (Employee Assistance Program) Program
  
  

If you are a results-driven, self-motivated individual who thrives in a collaborative and fast-paced environment, we invite you to join our team at PSI. You will have the opportunity to make a meaningful difference in the lives of people nationwide while working in an inclusive and supportive environment.

Thank you to all the applicants who have shown interest in this position. We appreciate the time and effort you have taken to apply.

While we carefully review every application we receive, we regret to inform you that only the candidates who are being considered for further evaluation will be contacted.

Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.