Paid Media Specialist (Digital Activation)

We’re seeking a Paid Media Specialist (Digital Activation), who is strong in campaign activation but also a natural collaborator and enabler. This role reports to the Team Lead, Ad Ops and is pivotal in shaping how our team works together — moving away from silos and building a culture of open communication, shared learning, and strong client partnership.

You’ll manage campaign activation across Search, Meta, TikTok, Reddit, LinkedIn, DV360, Amazon, and DOOH, and play a key role in ensuring every campaign is set up for success. Beyond execution, you’ll help the team grow by sharing knowledge, guiding best practices, and acting as a bridge between junior and senior members.

As our agency transitions under new ownership, this is an exciting time to join. You’ll have the opportunity to influence ways of working, explore new tools, and grow your career alongside the evolution of our business.

We don’t expect you to know every platform from day one — what matters most is your curiosity, adaptability, and ability to learn on the go.

Why Join Us?

• Be part of a supportive, growing Digital Activation team during an exciting period of transition.
• Opportunities to work across a wide variety of platforms and client types.
• A culture that values curiosity, collaboration, and continuous learning.
• The chance to shape not only campaigns but also how our team works together.

The Basics:

• Team: Operations, Ad Ops
• Employment Type: Full-Time
• Vacation: 15 days, prorated in the first year
• Location: 100% remote with in-office days as required
• Hours: 40 hours a week with a flexible schedule, able to cover 9:00 am - 5:00 pm Toronto, Ontario, Canada time zone. (Eastern Standard Time (EST))
• Medical and dental benefits
• Start Date: As soon as possible

About this Opportunity - What You'll Be Doing:

Campaign Setup & Activation

• Translate media plans into accurate, efficient campaign setups across multiple platforms.
• Proactively identify what’s needed — from placements to tracking, budgets, and financial info — ensuring no gaps before launch.
• Partner with Campaign Managers and Client Services to align activation with client goals.

Tracking & Reporting

• Manage campaign tagging and tracking via Google Tag Manager (GTM) and GA4.
• Deliver weekly, bi-weekly, and end-of-campaign reports with clear insights and client-ready recommendations.
• Experiment with better ways of presenting data to highlight business impact.

Team Enablement & Communication

• Share knowledge openly — helping team members learn, troubleshoot, and grow.
• Foster a collaborative environment by breaking down silos and ensuring smooth handoffs.
• Act as a role model for respectful, clear, and client-focused communication.

Adaptability & Growth

• Embrace the opportunities of our agency’s transition and contribute fresh ideas.
• Stay curious about new platforms, tools, and ways of working.
• Balance detail orientation with the bigger picture of paid media’s role in client success.

Does This Sound Like You?

• Experience: 3–4 years in paid media activation and reporting (agency experience a plus).
• Knowledge: Understanding of campaign setup, tracking, and performance metrics across multiple platforms.
• Tools: Proficiency in : Search, Meta, TikTok, LinkedIn, Reddit, DV360, Amazon, DOOH.
• Skills & Mindset:
• Strong communicator who values teamwork and knowledge-sharing.
• Ability to translate client needs into actionable campaign requirements.
• Proactive problem-solver who spots gaps before they become issues.
• Curious, adaptable, and eager to learn — not afraid of a learning curve.
• Collaborative by default — thrives in team success, not just individual success.

About Peloton Media:

At Peloton Media, we are strategists and digital media planners. Technology and programmatic experts. Data and analytics interpreters.

We’re more than a digital marketing provider – we’re dedicated partners in navigating the dynamic world of digital marketing.

With over 20+ years of combined digital expertise, we work closely with our clients to develop integrated and turnkey digital advertising solutions. We keep pace with the ever-changing digital landscape to navigate an efficient course and lead initiatives to success. We strategize and conceptualize. We mine the data and connect the dots. We deliver results.

Due to a high volume of applicants, we are unable to respond to every application that we receive. If you are chosen to move forward, our interview process follows this sequence:

1. 15-minute phone screener interview with a member of our team.

2. Virtual 60-minute technical interview with two members of our creative team.

3. Virtual 60-minute values and fit interview with members of our team.

4. A decision is communicated, and an offer is extended.

5. Reference checks.

Our Commitment to Inclusion:

We believe diverse perspectives make our team and work stronger. We encourage applications from candidates of all backgrounds, identities, and experiences. Even if you don’t meet every listed requirement, we’d love to hear from you — your unique strengths may be exactly what we need.

Peloton Media is an equal opportunity employer dedicated to building a diverse and inclusive team. We encourage applications from all qualified candidates and will accommodate applicants’ needs throughout the recruitment, assessment, and selection process. If selected to participate in the process, please inform the Company of the nature of any accommodation(s) that you may require.