Regional Marketing Manager

Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Brand & Communications

Management Level
Manager

Job Description & Summary
At PwC, our people in marketing focus on collaboration to develop and execute strategic marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

Our Regional Marketing team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you’ll be involved with driving marketing programs, branding events, corporate leadership seminars, public relations and business marketing forums.


Meaningful work you’ll be part of



As a Regional Marketing Manager, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

• Serve as the primary marketing voice for BC regional leadership, providing strategic insights that shape and influence marketing strategy
  

• Supporting the Regional Vice Chair by enabling the adoption and leverage of national marketing campaigns in region (through coordination with national marketing teams); manage the budget, ROI and performance evaluation of regional initiatives
  

• Planning and often managing event logistics, including critical path development, invitation development and distribution, registration management, seating plans, event team liaison, list management, presentation development, ROI metrics, and other related support as needed
  

• Tactics may include but are not limited to events and webinars, email marketing, organic social media, content production, and sponsorship
  

• Working closely with PR to identify and nurture regional media opportunities
  

• Raising the profile of regional leadership by providing hands on social medial support, including writing long form content
  

• Assisting in the planning and execution of marketing initiatives with our internal teams, business stakeholders and agency partners
  

• Writing content for a variety of external communications, online advertising, and select internal communications
  

• Reviewing and editing marketing materials to ensure content produced is of high quality, with consistent use of PwC brand guidelines
  

• Support of regional industry focused event/sponsorship opportunities. This will include nurturing relationships with associations and organizers
  
  
  
  
  

• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer
  

• Proven B2B marketing experience, preferably in a professional services or corporate environment
  

• Event experience is required
  

• Experience in leveraging social media with proven results in building engagement and audience
  

• Experience in the management of external suppliers of support services
  

• Experience in managing a budget in support of marketing and event plans
  

• Exceptional project management and leadership skills with the ability to manage multiple priorities and lead cross-functional teams in a fast-paced setting
  

• Proven ability to build strong relationships, influence stakeholders across teams and levels, and drive strategic initiatives
  

• Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom)
  

• An innovative problem solver comfortable proposing new ideas and solutions
  

• A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives
  
  

Required Skills

Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Coaching and Feedback, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Embracing Change, Emotional Regulation, Empathy, External Communications {+ 20 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements
Not Specified

Available for Work Visa Sponsorship?
No

Government Clearance Required?
No

Job Posting End Date


At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.


To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation.

Chez PwC Canada, notre atout le plus précieux, c’est notre personnel. Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place. Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons.

Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi.

Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle équation.