Content Producer

Calgary / Edmonton, Alberta

ZGM’s Commitment

We at ZGM are committed to ensuring that all people, across age, race, ethnicity, gender, sexual orientation, faith, and physical abilities, feel welcome and are represented in our decision-making. We promise our staff, clients, and communities that we will never stop learning, sharing, and working toward becoming a more equitable organization.

Specifications:

• Reports to the Director of Public Relations.
• Job type: full time employment.
• Location: Calgary office (500, 1324 – 17 Ave SW, Calgary, AB T2T 5S8)
• OR Edmonton office (290, 8155 – 105 St. NW, Edmonton, AB T6E 3R7), full-time in person.

Position Overview: As an experienced Content Producer, you play a pivotal role in transforming content strategies into tangible outputs. You’re comfortable working closely with our clients, internal teams, and other stakeholders to drive brand visibility, engagement, and conversions through owned channels. You bring ideas to the table, providing best-in-class recommendations, you live and breathe digital acumen, and you’re up to date with best practices.

A note on tools: These are some important tools we use at ZGM. While you don’t need to know them all, we’d like you to check a big chunk off your list and be willing to learn the new ones. If you are familiar with cooler tools, we’re all ears, and open to trying new things.

• Design & social media management: Adobe Creative Suite, Figma, Canva, SproutSocial Meta Business Suite.
• Email marketing & CRM: MailChimp, HubSpot, WordPress. Less frequently, we may use PinPoint, Campaigner, Constant Contact, Klaviyo.
• Performance marketing: Google Analytics, SEMRush.
• Video editing: Adobe Premier Pro, Adobe After Effects.
• Podcast production: Riverside, Opus, BuzzSprout, Adobe Audition.

Requirements: You’ll need these to be considered for this position…

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
• Minimum of 2 years of experience as a Content Coordinator/ Copywriter or a similar role, preferably in an agency environment.
• Excellent written and verbal communication skills, with the ability to present to clients and internal teams.
• Solid analytical skills, with the ability to interpret data and pull actionable insights.
• Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Passion for staying abreast of industry trends and emerging media platforms.

Responsibilities

Copywriting:

• Write engaging, high-quality content for various platforms. Primarily this will be lifestyle content for blogs and email newsletters, along with social media captions. You’ll also be required to schedule and deploy these pieces.
• Assist in developing & implementing keyword strategies for written assets. Use SEO best practices and CRO principles when writing content.

CRM / Marketing Automation:

• Understand CRM best practices and implementations, like creating and segmenting email lists.
• Create behavioural workflows and set up email automations that complement the users’ journey map.

Audio Production & Video Editing:

• We need someone who proficient with editing webinars and podcasts, as we run several at ZGM. This includes sound engineering, creating trailers, and cutting down engaging clips to post on other channels – like YouTube shorts or Instagram Reels.

Design:

• Show us your graphic design chops! Whether it’s ideating blog templates or developing or social media graphics, we’ll want you to be design savvy & not afraid to take fun and creative risks.

Planned Development:

• With the support of your lead, implement content strategies aligned with business goals.
• Monitor, analyze, and report on the effectiveness of content and adjust strategies as needed. Leverage those KPIs to prepare reports to communicate insights and progress to stakeholders.

Skills: You’re the ideal candidate for this position if you…

• Are direct, accountable, and empathetic.
• Have related experience in an agency or consultancy setting.
• Critically review processes and look for areas to streamline or improve existing standards.
• Are a problem solver – you tackle problems with a solution-focused approach.
• Excellent communication and interpersonal skills to engage with the online community and collaborate with team members, both verbally and in writing.
• Are comfortable with emerging technology, and have applied AI as a tool in content creation.
• Have effective time management, organizational skills, and the ability to handle multiple projects simultaneously.
• Have strong editing and proofreading skills.
• Can handle feedback and work constructively with others.

We’re ZGM. We are the largest, full-service agency in Alberta with over 100 employees based in Calgary and Edmonton. We’ve won both national and international awards. So, what does all this mean for you? It means we have depth. It means we have a great deal of talent and experience, and it means we are a great employer. ZGMers are curious; they aren’t afraid to speak their mind, and they come to work every day ready for the next challenge. We like to think we make a difference by delivering experiences and results for brands that value imagination and innovation - and we have a lot of fun doing it. Still not sure - check out our employee handbook here: https://cms.zgm.ca/assets/culture/ZGM-Employee-Handbook-2018-Pages_JAN30.pdf

Job Type: Full-time

• Work Location: In person