Sr Category Analyst (CPG/Grocery)

The Senior Category Analyst is the Canadian category and insights expert, responsible for developing and delivering insight-driven customer and category selling stories. This role synthesizes multiple data sources, applies advanced analytics, and leverages modern BI tools to generate clear, actionable recommendations that drive category and brand growth at retail.

The position plays a key role in the sales planning process by providing accurate reporting, actionable insights, and data solutions that improve decision-making and operational efficiency.

Responsibilities

• Serve as the category and insights expert for the sales team, providing data-backed recommendations to grow category share and brand performance at retail.
• Design, develop, and maintain interactive Power BI dashboards to monitor performance, track KPIs, and automate reporting processes for internal and customer use.
• Synthesize learnings from multiple data sources — including LDIA, Retail Link, Circana/IRI, and internal shipment data — into clear, impactful selling stories using PowerPoint and BI visualizations.
• Identify growth opportunities through category reviews, pricing and promotional analysis, assortment optimization, and distribution gap assessments.
• Partner with cross-functional teams (sales, marketing, insights) to customize national category stories for retailer-specific strategies.
• Lead weekly/monthly performance discussions with the local sales team, focusing on category trends, volume drivers, and promotional performance.
• Manage the use and application of syndicated and non-syndicated data resources, ensuring data integrity and consistency.
• Provide category education sessions to internal teams to establish a shared understanding of growth drivers and market dynamics.
• Share best practices for analytics, reporting, and data visualization across the organization.

Qualifications

• College or University degree in Business, Marketing, Analytics, or related field, or equivalent work experience.
• 5+ years of experience in category management, business analytics, or insights roles within CPG; beverage industry experience an asset.
• Proven expertise in Power BI development (data modeling, DAX, dashboard design) and MS Excel (advanced formulas, pivot tables, automation).
• Strong experience with syndicated data (Nielsen), retailer POS portals (LDIA, Retail Link, Circana), and data blending for insights.
• Strong presentation and storytelling skills, with the ability to translate data into actionable recommendations.
• Ability to manage multiple priorities in a fast-paced environment.
• Hybrid corporate office/home office work environment.

DISCLAIMER: Acosta/ Mosaic North America is an Equal Opportunity Employer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law

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About Us

Acosta and Mosaic are the sales and marketing powerhouses behind the most recognized and proven brands with top retailers in the United States and Canada. We offer flexible services that maximize efficiency. Acosta has the talent and technology to build data-, reach- and relationship-driven strategies to execute those strategies, and the tools to monitor, track and optimize metrics-based results for customers and retailers.

Acosta and its subsidiaries, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting. Acosta may ultimately pay more or less than the posted range depending on candidate qualifications and locations. This range may be modified in the future.

Acosta and its subsidiaries is an Equal Opportunity Employer

We are committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs, to the extent required by law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.