Marketing Operations Specialist

We are seeking an innovative and detail-oriented Marketing Operations Analyst to serve as the architect of our revenue operations ecosystem. This role is critical to scaling our growth by building robust, data-driven systems that seamlessly connect marketing efforts to sales outcomes and optimize the entire revenue generation process. You'll be responsible for creating the operational foundation that enables both marketing and sales teams to deliver personalized, high-impact experiences to enterprise executives across Canada.

The ideal candidate thrives in a systematic environment, enjoys solving complex technical puzzles, and has a passion for using data to drive decision-making. You'll work at the intersection of marketing, sales, and technology to ensure our systems work flawlessly behind the scenes.

Key Responsibilities

Campaign Operations & Automation

• Build sophisticated multi-touch drip campaigns that nurture prospects through complex, lengthy sales cycles
• Design and implement advanced lead scoring models that accurately identify sales-ready prospects
• Create dynamic workflows that automatically route leads based on company size, industry, geography, and engagement behavior
• Optimize the critical marketing-to-sales handoff process to ensure no qualified leads fall through the cracks
• Work closely with content, digital, and design teams to execute integrated campaigns

System Architecture & Integration

• Design, build, and maintain a scalable HubSpot infrastructure that supports our growth trajectory from startup to enterprise-level operations
• Architect and manage seamless bi-directional integration between HubSpot and Microsoft Dynamics, ensuring real-time data synchronization for both marketing and sales activities
• Establish system governance protocols to maintain data integrity across all revenue operations platforms
• Configure and maintain sales automation tools, including email sequences, task automation, and pipeline management

Process Development & Documentation

• Develop comprehensive, standardized marketing and sales processes that reduce human error and increase team efficiency across the entire revenue cycle
• Create automated sales workflows for follow-up sequences, proposal generation, and contract management
• Create detailed process documentation and training materials for consistent execution across both marketing and sales teams
• Design sales playbooks and methodologies that align with TEC's consultative selling approach

Performance Analytics & Creative Insight

• Monitor and analyze comprehensive performance metrics across the entire revenue cycle, including campaign performance, lead conversion rates, sales velocity, win rates, and revenue attribution
• Recommend campaign optimizations and set creative direction based on performance analytics
• Conduct a deep-dive analysis on the complete customer journey from first touch to closed-won to identify optimization opportunities
• Generate actionable insights and strategic recommendations that directly inform both marketing and sales strategy
• Create executive-level dashboards that clearly communicate the complete revenue operations contribution

Data Quality & Governance

• Conduct regular audits of pipeline data, contact records, and opportunity progression to maintain system performance
• Create protocols for data collection, storage, and usage that comply with privacy regulations and support both marketing and sales activities

Required Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or related field
• 3-5 years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, and Operations Hub)
• Experience with HubSpot, Microsoft Dynamics, or similar CRM systems
• Advanced proficiency in marketing automation platforms and workflow design
• Strong analytical skills with experience in Google Analytics, data visualization tools, and Excel/Google Sheets
• Demonstrated experience in B2B marketing and sales operations

Core Competencies

• Systems Thinking: Ability to see the big picture while managing intricate technical details
• Process Orientation: Natural inclination toward creating order, documentation, and repeatable systems
• Quality Focus: Meticulous attention to detail with commitment to accuracy and precision
• Communication Skills: Ability to translate technical concepts into business language for various stakeholders
• Strategic Mindset: Understand how to utilize data to inform strategy and set creative direction
• Knowledge of GDPR, CASL, and other privacy regulations
• Experience with SQL, HTML/CSS, or other technical skills

Why Join TEC?

• Be part of a culture built on respect and collaboration, where the well-being of every employee is prioritized.
• Benefit from our flex day policy, giving you the freedom to take time off when it matters most.
• Enjoy a robust benefits package, including an annual health allowance to support your wellness journey.
• Clear career progression and continuous opportunities for professional growth and advancement within the company.
• Secure your future with our competitive RRSP matching program.
• Work with influential Canadian business leaders, contributing to the success of Canadian business.
• We provide a thorough onboarding process designed to set you up for success, with continuous support and resources to help you thrive in your role and grow within the company.

We look for candidates who...

• Express our core values: Growth, Caring, Challenge, Trust.
• Come with solutions.
• Communicate boldly and authentically.
• Own their impact.
• Champion: Self, Family, Job.
• Are humble and kind.
• Believe their team is better together.
• Do the best they can until they know better, then do better.

TEC Canada Overview

TEC Canada is a member-based peer advisory community of over 1900 chief executives, entrepreneurs and business owners from across Canada. We have a 39-year track record of helping leaders achieve personal transformation, leadership excellence and enterprise success through the power of confidential peer group meetings, one-to-one executive coaching, business thought leadership and a global network of over 48,000 business leaders. Led by a professionally trained Chair, members participate in a confidential group, meeting regularly to interact with business experts and draw on the first-hand experience of their peers, exchanging direct, honest feedback to hold one another accountable and advocate success.