Communications Specialist

Department: Marketing & Communications

Location: Toronto, ON

Description

Reporting into the Director, Corporate Communications, the Marketing Communications Specialist will support with executing comprehensive communication strategies that drive brand visibility, awareness, and thought leadership for Securian Canada. The ideal candidate will possess a strong writing background, with the ability to create compelling content across a variety of channels, and will work closely with members of the Marketing & Communications team to ensure alignment with our messaging, brand guidelines, and overall marketing strategy. The ideal candidate will also be passionate about diversity, equity and inclusion with an appetite to learn and create inclusion-focused content.

What You Will Do

Content creation, strategy support and brand consistency

• Develop high-quality content that aligns with the company’s strategic objectives, including social media content, press releases, articles, research reports, web copy, newsletters, presentations, speaking remarks, award submissions, case studies, whitepapers, customer/client materials and other internal/external communications.
• Assist in executing content strategies across multiple platforms (newswire, social media, websites, etc.), to help build a positive reputation for the organization.
• Ensure consistent messaging across all marketing and communications materials, creating alignment with the company’s brand, values, and tone of voice.
  
  

Managing content workflow and team coordination

• Secure appropriate approvals and incorporate feedback/edits into materials, coordinate with translation and design teams to finalize materials and coordinate distribution/publishing of content.
• Set and adhere to deadlines.
• Collaborate effectively with Marketing & Communications team, cross-functional colleagues and external partners to produce high-quality content.
  
  

Monitoring and reporting

• Monitor and report on media coverage, including sentiment analysis and trends.
• Monitor and report on social media metrics and trends.
• Make recommendations to enhance strategic communications plans.
  
  

Qualifications / Skills And Experience

• Proven writing experience: A strong portfolio of written content across various channels (digital, print, social media).
• Experience managing content: Proven ability to manage content production and workflow.
• Excellent communication skills: Ability to communicate effectively with colleagues and external stakeholders.
• Strong organizational skills: Capable of managing multiple projects simultaneously while meeting deadlines.
• Detail-oriented: Meticulous in ensuring content is accurate, brand-compliant, and aligned with company goals.
• Team player: Ability to work collaboratively within a dynamic team and across departments.
  
  

What You Will Bring

• 3 – 5 years of experience in marketing or corporate communications, ideally within the financial services or insurance industry.
• Experience with content management systems (CMS) and project management tools.
• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• Working knowledge of the French language is an asset.
  
  

Why join?

When you’re a part of Securian Canada, you’re a member of an agile and innovative, high-performing, bright-thinking, make-things-happen culture – so that together, we can discover the art of possible.

At our company, we see your potential on day one and challenge you to grow your unique strengths as you create a career filled with opportunity, collaboration, and purpose.

You’ll also be part of a team that’s committed to diversity, equity, and inclusion, and who values diverse perspectives, so that you can be the person you want to be – both in, and outside, work.

Securian Canada offers a competitive total rewards program with a variety of perks and benefits, including:

• Flexible work arrangements with monthly financial allocations to support your work-life balance;
• Generous starting paid vacation time, plus additional vacation days for every year of service;
• Paid volunteer day so you can dedicate time to a cause you are passionate about;
• Paid personal and wellness days to support your total wellbeing;
• Educational assistance of up to $3,500 a year (with approval from your manager);
• Flexible health and wellness account (in addition to comprehensive drug and dental coverage) to help pay for a wide range of wellbeing services that are meaningful to you;
• Up to 14% of combined contributions to the RRSP matching program;
• Family-friendly maternity/parental leave and,
• Many, more benefits, perks and programs.
  
  

If you have at least 70% of the qualifications we're looking for, want to work in a fast-growing, leading and progressive company, and feel driven to help Canadians and their families build secure futures – we want to hear from you!

Take the first step in building your future with Securian Canada. Apply now.

Securian Canada is committed to providing a barrier-free work environment and equal access to employment for all qualified applicants. As such, upon request, Securian Canada will work with applicants that require reasonable accommodations during the recruitment process. Please contact [email protected] for accommodation requests. All information shared during any accommodation request process will be stored and used only in a manner that is consistent with applicable laws and Securian Canada/Canadian Premier Life Insurance Company policies.