Key Account Manager - Convenience

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.  

Budweiser, Bud Light, Corona, Stella Artois, CUTWATER, Michelob Ultra, NUTRL, Palm Bay, Mike’s, and many more. Sound familiar? This. Is. LABATT.

What We Believe In

• We DREAM BIG because we believe that through hard work and the strength of our teams, we can achieve anything.
• We are fanatic owners. OWNERSHIP is at the foundation of everything we do.
• We believe in collaboration and candor, and that means an INCLUSIVE and INFORMAL workplace.
• Above all, we believe in our PEOPLE – our team and dynamic are unlike any other.
  
  

What We Offer You

• WELL-BEING: Competitive Benefits, Pension Plan, and Bonus Plan. We partner with you to prioritize your emotional, physical, and financial well-being through our flexible benefits plan, our ability to arrange attractive savings opportunities for you, and by engaging you throughout the year with info and activities aimed at strengthening your well-being.
• LEADERSHIP: You’ll lead from day one. We’ll give you the opportunity to leave a legacy.
• OPPORTUNITIES FOR PERSONAL & CAREER GROWTH: We work with you to develop your skills and capabilities to help get you where you want to go!
  
  

What We Ask You

• Be CURIOUS! See challenges as opportunities and get excited by the possibilities they offer.
• Be RESILIENT! Welcome the challenges that you face head-on, and always find a way to achieve your goals.
• Be AMBITIOUS! Be hungry to make a difference and succeed for not only yourself, but your team as well.
  
  

READY TO ACCEPT THE CHALLENGE?

Ready to make an IMPACT, and push the boundaries of what’s possible? Are you open to new OPPORTUNITIES, and ready to grow at the pace of your own talent? Great, because this position will allow you to do exactly that.

Role Summary

In this role, you’ll be the face of Labatt to our largest Convenience customers, building high-impact, long-term partnerships that drive real results.

You’ll lead strategic business planning, use data to uncover growth opportunities, and work cross-functionally to develop and execute tailored programs that win in-store. You’ll manage trade budgets, guide field execution, and continuously seek new ways to deepen relationships.

This role is ideal for someone with strong experience in the retail landscape and a background in CPG, particularly in areas such as Key Account Manager, Account Management or Category Management.

Job Responsibilities

Strategic Account Leadership

• Strategic Account Management of our largest Convenience customers
• Build, maintain, and own key account external relationships
• Development of annual customer business plans utilizing data-driven strategies and tactics to create win-win partnerships
• Development, execution, and evaluation of customized key account programs
  
  

Cross-Functional Collaboration & Execution

• Support Customer Marketing Teams in developing customized programs, strategies, and tactical marketing/sales initiatives
• Responsible for directing our field sales team on street level executions within your customer set
• Build internal and external communication plans
  
  

Financial and Performance Management

• Responsible for managing the monthly and quarterly performance reviews of customer set
• Accountable for managing all components of the customer's budget
  
  

Business Growth

• Develop new business within existing & new customers
  
  

Data Analysis

• Analyze sales and market data to identify growth opportunities, optimize account performance, and inform business planning
  
  

What You Need To Succeed

• Mandatory University Degree in Business or related field
• Minimum 6 years of Sales Back-Office experience (Key Account Management, Account Management or Category Management)
• Experience in the Consumer-Packaged Goods (CPG) industry or Alcohol/Beverage Industry
• Excellent relationship building & negotiation skills
• Strong analytical skills with the ability to interpret sales and market data to identify growth opportunities and inform strategic decision-making
• Strong presentation skills to champion Key Account pitches
• Ability to interact professionally with customer at a senior level (CEO, President & VP)
• Strong budget management experience (manage budget to provide partnership with external stakeholders)
• Strong project management and organization skills to manage internal and external priorities through cross-functional initiatives
• Ability to listen, understand a customer needs & develop a creative solution that drives mutual growth
• Expert in all Microsoft Office products (specifically Excel & PowerPoint)
• Experience in Convenience channel and knowledge of Liquor regulations and distribution network preferred
  
  

BENEFITS:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!
  
  

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. 

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at [email protected]

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