Specialist, Brand Marketing - Health & Wellness

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.

With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Specialist, Brand Marketing - Health & Wellness - 14mth Contract.

The Impact You'll Make;

Brand Marketing Specialist - Health & Wellness provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager, this role requires strong project and stakeholder management skills to support cross-functional campaign teams through close analysis of insights and trends, and is responsible for the details in campaign delivery to ensure seamless execution.

What You'll Do:

• Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes
• Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, legal and compliance requirements, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
• Campaign Execution - Deployment: Coordinates integrated marketing campaign deployment, inclusive of in-store marketing, mass, and direct communications, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Pharmacy Services teams, or local store operations, as required
• Performance tracking, Optimization, Innovation & Best Practices: Contributes to the campaign tracking preparation and post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting findings
• Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
• Administration: Ensure campaigns are delivered in full against the planned budget; responsible for submitting vendor invoices in a timely manner and overseeing campaigns through our project management tool
  
  

Outcomes & KPIs:

• Delivering on day-to-day marketing activities, timeline management and plan execution
• Accurate/up-to-date budget tracking and reporting
• Successful execution of projects
• Contribution to the achievement of campaign objectives
  
  

What you Bring:

• Balancing delivery for multiple projects in a fast-paced environment
• Brand communications, creative & media strategy (traditional and digital media)
• Knowledge of general marketing strategy and business principles
• Developing insights from data & analytics
• Strong Project management and stakeholder relations skills
• 2-3 years of brand marketing experience
  
  

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Temporary with Benefits (Fixed Term)

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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