Partner Marketing Lead
Kinaxis
Date: 10 hours ago
City: Waterloo, ON
Contract type: Full time
Remote
About Kinaxis
Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.
In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, with a brand-new HQ based in Kanata North in Ottawa. As one of Canada’s Top Employers, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.
At Kinaxis, we power the world’s supply chains to help preserve the planet’s resources and enrich the human experience. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries, with more than 40,000 users in over 100 countries. We are expanding our team as we continue to innovate and revolutionize how we support our customers.
Location
This is a remote/hybrid position. You can work from home and be located anywhere in Canada. Please note if you are located in Ottawa, Canada you will work from our office 3 days per week.
About The Team
Kinaxis is seeking an experienced Partner & Alliance Marketing Lead to drive the creation and execution of marketing programs that fuel Kinaxis’ growth through our most strategic alliances, SIs, cloud providers, ISVs, and top channel partners.
In this role, you will own the global partner and alliance marketing agenda while working closely with regional field marketing teams and partner managers to build and deliver joint marketing plans with top partners. You will ensure our ecosystem has the messaging, tools, and demand generation programs required to deliver measurable impact on pipeline and revenue.
This is a highly visible leadership role at the intersection of global strategy and regional execution — ideal for someone who thrives on shaping global programs while partnering locally to make them successful in-market.
What you will do
Partner & Alliance Marketing Strategy & Leadership
Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more.
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and these are some of the perks and benefits we created for our team:
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.
In 1984, we started out as a team of three engineers. Today, we have grown to become a global organization with over 2000 employees around the world, with a brand-new HQ based in Kanata North in Ottawa. As one of Canada’s Top Employers, we are proud to work with our customers and employees towards solving some of the biggest challenges facing supply chains today.
At Kinaxis, we power the world’s supply chains to help preserve the planet’s resources and enrich the human experience. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries, with more than 40,000 users in over 100 countries. We are expanding our team as we continue to innovate and revolutionize how we support our customers.
Location
This is a remote/hybrid position. You can work from home and be located anywhere in Canada. Please note if you are located in Ottawa, Canada you will work from our office 3 days per week.
About The Team
Kinaxis is seeking an experienced Partner & Alliance Marketing Lead to drive the creation and execution of marketing programs that fuel Kinaxis’ growth through our most strategic alliances, SIs, cloud providers, ISVs, and top channel partners.
In this role, you will own the global partner and alliance marketing agenda while working closely with regional field marketing teams and partner managers to build and deliver joint marketing plans with top partners. You will ensure our ecosystem has the messaging, tools, and demand generation programs required to deliver measurable impact on pipeline and revenue.
This is a highly visible leadership role at the intersection of global strategy and regional execution — ideal for someone who thrives on shaping global programs while partnering locally to make them successful in-market.
What you will do
Partner & Alliance Marketing Strategy & Leadership
- Develop and lead global partner and alliance marketing programs aligned with Kinaxis corporate GTM priorities.
- Build and scale repeatable, campaign-in-a-box programs, thought leadership initiatives, and co-marketing frameworks that partners can activate regionally.
- Ensure consistent messaging, positioning, and co-branding across alliances and partner campaigns.
- Collaborate with regional field marketing teams to co-develop joint marketing plans with top partners and alliances.
- Partner with regional sales and alliance managers to ensure local partner marketing investments are aligned with pipeline and revenue goals.
- Support regions in localizing and executing global programs, adapting messaging and tactics to drive adoption and performance in each market.
- Serve as marketing lead for priority alliances and partners, working hand-in-hand with partner development managers to plan and execute co-marketing initiatives.
- Drive joint GTM planning with global alliances (e.g., cloud providers, SIs, consulting firms), ensuring Kinaxis is positioned as a strategic co-sell partner.
- Build executive-level alignment with partner marketing counterparts to maximize collaboration and co-investment.
- Create enablement toolkits, content, and campaign resources to help regional teams and partners activate Kinaxis messaging and campaigns quickly.
- Partner with sales enablement to ensure field teams understand and can leverage alliance and partner campaigns effectively.
- Define, track, and report on KPIs for alliance and partner marketing programs (pipeline sourced/influenced, revenue contribution, campaign adoption).
- Share best practices across regions to continuously improve program execution.
- Collect feedback from partners and regional stakeholders to refine global campaigns and maximize results.
- 5-8+ years of experience in partner marketing, alliance marketing, or field marketing within B2B enterprise software or SaaS.
- Demonstrated success in building joint marketing plans with top partners and alliances that deliver pipeline and revenue.
- Strong experience collaborating with regional field marketing teams and aligning programs to local market needs.
- Excellent relationship management skills with the ability to influence both internally (sales, marketing, alliances) and externally (partner executives).
- Strong communication skills, including the ability to craft and present compelling partner value propositions.
- Data-driven, with experience measuring the business impact of partner marketing programs.
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more.
Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.
People matter at Kinaxis and these are some of the perks and benefits we created for our team:
- Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs and training and career development
- Recognition programs and referral rewards
- Hackathons
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.
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