MarTech Specialist / Specialiste MarTech

Main locations: Quebec, Quebec, CA Ville Saint-Laurent, Quebec, CA Job Type: Full-time Workplace type: Hybrid Offer number: 5169

EXFO develops smarter test, monitoring and analytics solutions for the global communications industry. We are trusted advisers to fixed and mobile network operators, hyper-scalers and leaders in the manufacturing, development and research sector. They count on us to deliver superior visibility and insights into network performance, service reliability and user experience. Building on over 35 years of innovation, EXFO’s unique blend of equipment, software and services enable faster, more confident transformations related to 5G, cloud-native and fiber optic networks.

Since our beginnings in 1985, diversity has been one of EXFO's core values, fostering an inclusive corporate culture. We welcome people with a wide range of skills and experience into a culture that values innovative ideas, teamwork, and a customer- and market-focused approach. We seek the active contribution of everyone, with respect for the individual, the environment and the community. This is how we fulfill our purpose: to ensure the connected world meets the highest expectations, to bring together people, communities and businesses.

We are looking for a MarTech Specialist to join our Digital Marketing team. Our team is always seeking innovative ways to leverage technology—such as AI chatbots, marketing automation, and personalization tools—to improve the digital customer experience, drive growth, and deliver tailored interactions. As the MarTech Specialist, you will act as the product owner of our marketing technology stack (Shopify, PIM, marketing automation, AI chatbot, and more). You will be responsible for ensuring these tools are optimized, integrated, and continuously improved to support business objectives and enhance customer journeys
Key Responsibilities

• Act as product owner for the marketing technology stack, driving enhancements and improvements

• Manage projects involving internal stakeholders and external agencies to deliver new digital experiences using the stack

• Ensure data and content are accurate, consistent, and up-to-date across platforms (e.g., in the PIM)

• Monitor performance, identify gaps, and recommend optimizations for tools and processes

• Collaborate with IT, and external web agencies to ensure seamless integration of technologies

• Stay current with emerging MarTech trends and propose innovative solutions to improve customer experience and marketing efficiency

• Support training and adoption of marketing technologies across the organization

Profile

• Strong understanding of digital marketing technologies (marketing automation, e-commerce, PIM, chatbots)

• Basic knowledge of HTML/CSS

• Familiarity with CMS management

• Experience with API integrations or development knowledge is an asset

• Strong project management and stakeholder management skills

• Analytical mindset with the ability to translate data into actionable insights

• Curious, innovative, and eager to explore new technologies

• Bilingual (French/English), spoken and written

EXFO is an equal opportunity employer

Diversity is an asset that has made EXFO strong since its inception because it enriches us. For more information about diversity and inclusion at EXFO, read our DEI Statement.

For positions located in Quebec, the language requirement is French. However, in the context where the incumbent evolves in an international work environment and where the activities take place mainly outside Quebec, we favor bilingualism as a linguistic requirement.

Do you have questions about this career opportunity or our hiring process? Contact us at [email protected] or, if you are applying for a job located in Mexico, at [email protected].

Thank you for your interest in EXFO!