Brand Ambassador & Events Specialist - Luxury Wine

Celebrating Farm & Family | Ailm Estate Wines & Vineyard

Recently, we launched Ailm Estate - our boutique Okanagan Valley label dedicated to traditional method sparkling wines crafted from our South Kelowna estate vineyard. With five exceptional releases—and a sixth on the horizon—we are seeking a dedicated ambassador to bring this new label to life through hospitality, events, community connection and direct wine sales.

Reporting to the Marketing Director, with a dotted line to the Wine Shop Manager, this role blends hospitality, event execution, and wine sales. Approximately half of the position will focus on hosting tastings (on-site and off-site), with the other half centered on supporting brand experiences and engaging in wine club recruitment.

Key Responsibilities:

• Serve as the face of our luxury brand at the winery, offsite venues, and community events.
• Host elevated tasting experiences that educate, inspire and reflect the prestige positioning of our brand.
• Execute events including club gatherings, dinner series, and special experiences.
• Represent Ailm Estate at select trade and community events, building meaningful connections.
• Support wine sales in our pop-up tasting room (approximately 2 days per week).
• Collaborate with the Wine Shop Manager and Marketing Director to ensure brand alignment and exceptional guest experience.
• Manage scheduling and execution of events and tasting spaces with precision and service excellence.
• Act as a trusted brand ambassador, prioritizing relationship-building and long-term guest engagement.

Required Qualifications:

• Previous experience in sales, luxury hospitality, or traditional method sparkling wine/Champagne.
• Demonstrated wine knowledge with a passion for sparkling wine.
• Strong presence, polished etiquette, and a gift for storytelling.
• Natural connector with the ability to cultivate internal and external relationships.
• Flexible schedule to accommodate events, evenings, and weekends.
• Self-motivated, organized, and comfortable balancing multiple priorities.
• Professionalism and discretion befitting a luxury brand.
• Wine, Sales, or Marketing certification / training an asset

What We Offer

• Extended Health & Dental Benefits
• Employee & Family Assistance Program
• Complimentary Wine Education Experiences
• Training, education, and career development opportunities
• Staff discounts on wine, retail, and dining
• Seasonal staff events, celebrations, and team perks